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Brand Development Strategist

1 week ago


Gladsaxe, Gladsaxe Municipality, Denmark Scandinavian Tobacco Group AS Full time

About the Role

We are seeking a skilled Brand Development Strategist to join our team at Scandinavian Tobacco Group A/S.

The successful candidate will be responsible for developing and executing global brand strategies, translating portfolio and brand strategies into brand plans and initiatives across geographies.

Key Responsibilities

  1. Drive the development and execution of global brand strategies
  2. Translate portfolio and brand strategies into brand plans and initiatives across geographies
  3. Support strategic brand communication toolkit development, product concepts, and packaging redesign
  4. Collaborate with global support functions and markets to ensure alignment
  5. Provide support to markets with brand building: 3-year plans, strategic initiatives, etc.
  6. Contribute to commercial performance of the category by aligning business objectives with brand developments

Requirements

  • 5+ years of experience in a strategic marketing role, globally or in a large market
  • Strong capabilities in branding, campaign development, and project management
  • Experience in contributing to the development of global toolkits and supporting campaign execution through multiple touchpoints in an omnichannel environment
  • Accountability for brand performance
  • International and data-driven mindset
  • Proactive and growth-oriented individual who can transform ideas into action, embrace continuous learning, and confidently contribute innovative perspectives to drive positive change