Marketing Automation Manager

2 weeks ago


Copenhagen, Copenhagen, Denmark PARETO SECURITIES AS Full time

Purpose of the Job: The primary purpose of this job is to develop and implement Liewood's DTC CRM strategy, manage the email marketing calendar, and track and report on campaign performance. This will involve analyzing customer behavior, generating insights for continuous improvement, and collaborating with cross-functional teams to align CRM efforts with overall business goals.

Main Responsibilities: Key responsibilities will include developing and implementing Liewood's DTC CRM strategy, managing the email marketing calendar, tracking and reporting on campaign performance, collaborating with cross-functional teams, evaluating third-party tools and platforms, and staying up-to-date on industry trends and best practices.

Key Performance Indicators: Success in this role will be measured by the development and implementation of Liewood's DTC CRM strategy, the effective management of the email marketing calendar, and the tracking and reporting of campaign performance.



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