Marketing Sustainability Programs Manager

2 days ago


Glostrup, Glostrup Kommune, Denmark Agilent Technologies Full time
Job Description
This is an exciting opportunity to combine business, creative and technical expertise to develop and manage global marketing programs that support Agilent's sustainability products and solutions. The ideal candidate will have a strong understanding of marketing program strategy development and campaign design, with the ability to translate company objectives into effective awareness, engagement and demand generation initiatives.

Responsibilities:
As a key member of the commercial marketing team, you will collaborate with stakeholders to create innovative marketing program and campaign strategies that drive awareness and demand for sustainable workflow solutions. This includes analyzing competitive information, market and customer data, and facilitating effective program development that meets multi-regional needs. You will also work closely with Segment Marketing managers, Product Marketing Managers, Brand, PR, Corporate Environmental Social Governance (ESG) and Marketing Communications professionals to develop strategic customer-centric messaging and positioning.

Key responsibilities include:
  • Developing financial analyses and building cases for programs, identifying target audiences and offers, and working with Marcom to develop program plans and the appropriate marcom mix.
  • Defining Agilent.com sustainability messaging, content requirements, SEO, SEM and Social Media strategies in partnership with the Commercial Marketing Brand Organization.
  • Measuring and evaluating the short- and long-term impacts and return on investment of programs, implementing corrective actions and continuous improvement of program strategy and design as needed.

Qualifications:
The ideal candidate will have a Bachelor's or Master's Degree in Chemistry, Marketing, Business Administration or equivalent, with post-graduate and/or certification in Marketing preferred. A minimum of 8 years of marketing experience, including 5+ years of demonstrated results in a commercial marketing role, is required. Additionally, experience developing B2B marketing programs and campaigns to drive awareness, engagement and demand, as well as a proven results orientation with fact-driven, business goal-focused plans that align with strategic objectives, are essential.

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