Global Marketing Programs Manager
2 days ago
This is an exciting opportunity to leverage your business, creative and technical expertise to develop and manage global marketing programs that support Agilent's sustainability products and solutions. As a key member of the team, you will be responsible for creating innovative marketing strategies and campaigns to drive awareness, engagement and demand for sustainable workflow solutions that meet customer needs.
Main Responsibilities:
• Collaborate with commercial marketing, brand and PR teams to design and execute marketing programs that align with Agilent's objectives.
• Work closely with Regional Marketing Program Managers, field and channel partners to analyze market and customer data, identify trends and opportunities, and develop effective program development strategies.
• Partner with Segment Marketing managers, Product Marketing Managers, Brand, PR, Corporate Environmental Social Governance (ESG) and Marketing Communications professionals to develop strategic customer-centric messaging and positioning that is translated into marketing collateral, promotion and commercialization plans.
• Conduct financial analyses and build cases for programs, identifying target audiences and offers, working with Marcom to develop program plans and the appropriate marcom mix, and defining content requirements to support the customer buying journey and digital engagement activities.
• Define Agilent.com sustainability messaging, content requirements, SEO, SEM and Social Media strategies in partnership with the Commercial Marketing Brand Organization.
• Measure and evaluate the short- and long-term impacts and return on investment of programs, implementing corrective actions and continuous improvement of program strategy and design as needed.
Requirements:
• Bachelor's or Master's Degree in Chemistry, Marketing, Business Administration or equivalent.
• Post-graduate and/or certification in Marketing may be required.
• 8+ years marketing experience for entry to this level.
• 5+ years of demonstrated results in a commercial marketing role.
• Demonstrated commitment to sustainability efforts worldwide recommended (professional or personal members/associations).
• Experience developing B2B marketing programs and campaigns to drive awareness, engagement and demand.
• Proven results orientation, including developing fact-driven, business goal focused plans that align with strategic objectives.
About the Role:
This position requires a strong understanding of marketing program strategy development and campaign design, as well as the ability to translate Agilent's objectives into actionable plans.
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