Strategic Insights Manager

2 days ago


Billund, Denmark LEGO Gruppe Full time

The LEGO Group is at the forefront of digital gaming, and we are seeking a talented Strategic Insights Manager to join our team. This exciting role will be instrumental in shaping our approach to research and insights, driving business growth through data-driven decision making.

About Us

We are a global leader in the toy industry, with a rich history of innovation and creativity. Our commitment to quality and excellence has earned us a reputation as one of the most trusted and beloved brands worldwide. As a member of our team, you will be part of a dynamic and inclusive culture that values collaboration, diversity, and continuous learning.

Job Description

This role will focus on leading market research insights in close collaboration with internal and external partners. You will facilitate our Play-tests set-up in Billund and globally, supporting innovative new games in close collaboration with game designers and producers. Additionally, you will support new game innovations idea generation with market insights and be part of idea generation.

  • Lead market research insights in LEGO GAME in close collaboration with internal and external partners.
  • Facilitate our Play-tests set-up in Billund and globally, supporting innovative new games in close collaboration with game designers and producers.
  • Support new game innovations idea generation with market insights and be part of idea generation.
  • Lead campaign and launch insight before, during, and after go-to-market.
  • Be a sparring partner on all research for LEGO GAME across game development, marketing, and operation.
Requirements

To succeed in this role, you will need:

  • Proven working and/or educational experience within Statistics, Business, Research, Gaming; and within relevant fields around research, data, analytics, and insights for digital products or experiences.
  • Confidence in using Power BI, Tableau, or other front-end visualization tools.
  • Cross-cultural understanding of working with global colleagues and partners across multiple time zones.
What We Offer

We offer a competitive compensation package, including a bonus scheme, colleague discount, and comprehensive benefits such as life and disability insurance, family care leave, and wellbeing initiatives. Our hybrid work policy means an average of 3 days per week in the office, allowing for a great work-life balance. Join our team and become a part of a dynamic and inclusive culture that values collaboration, diversity, and continuous learning.


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