Commercial Marketing Strategist

1 week ago


Billund, Denmark The LEGO Group Full time

Marketing Planning Role

About the Role

The LEGO Group is seeking a skilled Marketing Planning professional to join its team. As a Commercial Marketing Strategist, you will play a crucial part in developing and executing strategic marketing plans that drive business growth and revenue.

Key Responsibilities

  • Strategic Planning and Budgeting
    • Develop and implement commercial and marketing plans aligned with the company's annual commercial plan priorities
    • Create and manage marketing budgets, ensuring adequate funding for planned activities throughout the year
  • Marketing Effectiveness and Optimization
    • Drive the marketing effectiveness agenda across the company's channels, ensuring continuous optimization of the full funnel marketing mix according to business needs
    • Collaborate with global and local stakeholders to challenge and develop the global marketing planning process
    • Leverage CRM and CLV insights for marketing planning
  • Collaboration and Leadership
    • Collaborate with senior leadership and cross-functional colleagues to ensure alignment, commitment, and knowledge sharing across teams

Requirements and Qualifications

  • Several years of experience in strategic marketing planning, budget management, and/or marketing performance analysis
  • Demonstrated proficiency in numerical analysis, ability to analyze and interpret large datasets, and translate them into actionable insights
  • A well-rounded and continuous improvement mentality
  • Strong commercial savvy, preferably in a retail setting
  • Proficiency in MS Office Suite and marketing mix management and reporting tools
  • Pragmatic, structured, and open working style
  • Advanced skills in partner management, change management, and process improvement

Benefits

  • Family Care Leave – enhanced paid leave options
  • Insurances – life and disability insurance providing protection and peace of mind
  • Wellness – access to the Headspace App and wellbeing initiatives and programs
  • Colleague Discount – from day one, qualify for our generous colleague discount
  • Bonus – eligibility for our bonus scheme upon achieving goals
  • Your Workplace – a primary workplace location, with an average of 3 days per week in the office


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