Commercial Marketing Strategist
1 week ago
Marketing Planning Role
About the Role
The LEGO Group is seeking a skilled Marketing Planning professional to join its team. As a Commercial Marketing Strategist, you will play a crucial part in developing and executing strategic marketing plans that drive business growth and revenue.
Key Responsibilities
- Strategic Planning and Budgeting
- Develop and implement commercial and marketing plans aligned with the company's annual commercial plan priorities
- Create and manage marketing budgets, ensuring adequate funding for planned activities throughout the year
- Marketing Effectiveness and Optimization
- Drive the marketing effectiveness agenda across the company's channels, ensuring continuous optimization of the full funnel marketing mix according to business needs
- Collaborate with global and local stakeholders to challenge and develop the global marketing planning process
- Leverage CRM and CLV insights for marketing planning
- Collaboration and Leadership
- Collaborate with senior leadership and cross-functional colleagues to ensure alignment, commitment, and knowledge sharing across teams
Requirements and Qualifications
- Several years of experience in strategic marketing planning, budget management, and/or marketing performance analysis
- Demonstrated proficiency in numerical analysis, ability to analyze and interpret large datasets, and translate them into actionable insights
- A well-rounded and continuous improvement mentality
- Strong commercial savvy, preferably in a retail setting
- Proficiency in MS Office Suite and marketing mix management and reporting tools
- Pragmatic, structured, and open working style
- Advanced skills in partner management, change management, and process improvement
Benefits
- Family Care Leave – enhanced paid leave options
- Insurances – life and disability insurance providing protection and peace of mind
- Wellness – access to the Headspace App and wellbeing initiatives and programs
- Colleague Discount – from day one, qualify for our generous colleague discount
- Bonus – eligibility for our bonus scheme upon achieving goals
- Your Workplace – a primary workplace location, with an average of 3 days per week in the office
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