Senior Marketing Strategist
2 weeks ago
Marketing Planning Role Overview
We are seeking a skilled Marketing Planning and Analysis Professional to join our team at The LEGO Group.
Key Responsibilities
Strategic Planning and Budgeting
As a Marketing Planning and Analysis Professional, you will be responsible for delivering strategic commercial and marketing plans, along with budget recommendations based on data and insights.
Align marketing budget allocation with annual commercial plan priorities and maintain adequate funding for planned activities throughout the year.
Marketing Effectiveness and Optimization
Drive the marketing effectiveness agenda across LR channels (stores and digital platforms) ensuring continuous optimization of the full funnel marketing mix according to business needs.
Continuously challenge and develop the global marketing planning process in collaboration with global and local stakeholders.
Leverage CRM / CLV insights for marketing planning.
Collaboration and Leadership
Collaborate with senior leadership and cross-functional colleagues to ensure alignment, commitment, and knowledge sharing across teams.
Part of the LR Marketing Planning and Performance team, driving synergy and collaboration across the team.
Requirements
We are looking for a Marketing Planning and Analysis Professional with several years' experience within strategic marketing planning, budget management, and/or marketing performance analysis.
Demonstrated proficiency in numerical analysis, ability to analyze and interpret large datasets, translating them into actionable insights.
A well-rounded and continuous improvement mentality.
Strong commercial savvy, preferably in a retail setting.
Proficiency in MS Office Suite. Confident with marketing mix management & reporting tools.
Pragmatic, structured, and open working style.
Advanced skills in partner management, change management, and process improvement.
What We Offer
We offer a range of benefits, including Family Care Leave, Insurances, Wellness initiatives, Colleague Discount, Bonus, and a hybrid work policy.
As a Marketing Planning and Analysis Professional, you will have the opportunity to work with a talented team, driving marketing effectiveness and optimization across The LEGO Group.
Join us in our mission to inspire children's creativity through play, and make a meaningful contribution to our success.
Relocation assistance is not offered for this role.
We are an equal opportunities employer and welcome applications from diverse candidates.
Please note that this role is not suitable for remote work.
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