Senior Brand Strategist

1 month ago


Billund, Denmark LEGO Koncernen Full time
Job Description

We are seeking a creative and strategic thinker to join our LEGO Agency Strategy team as a Senior Brand Strategist. As a key member of our team, you will be responsible for driving brand strategy from concept to campaign development for our existing and upcoming franchises.

Key Responsibilities:

  • Develop and execute brand strategies that drive business growth and brand awareness.
  • Collaborate with cross-functional teams to create innovative brand experiences that engage our target audience.
  • Conduct market research and analysis to identify trends and opportunities for brand growth.
  • Develop and maintain brand guidelines and standards to ensure consistency across all touchpoints.
  • Work closely with our communications team to develop and execute brand campaigns that drive engagement and conversion.

Requirements:

  • Bachelor's or Master's degree in Marketing, Branding, or a related field.
  • At least 7 years of experience in brand strategy, marketing, or a related field.
  • Proven track record of developing and executing successful brand strategies that drive business growth.
  • Strong understanding of brand development, marketing, and communications principles.
  • Excellent communication and project management skills.

What We Offer:

  • Opportunity to work with a global brand leader in the toy industry.
  • Collaborative and dynamic work environment.
  • Competitive salary and benefits package.
  • Professional development opportunities.

Location: Billund, Denmark

Job ID: #J-18808-Ljbffr



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