Digital Marketing Strategist
4 weeks ago
About the Role:
We are seeking a highly skilled Digital Marketing Specialist to join our team at Learningbank. As a key member of our marketing team, you will be responsible for developing and executing effective digital marketing campaigns to drive inbound lead generation and pipeline growth.
Key Responsibilities:
* Develop and implement performance marketing strategies across channels, including Google Ads, Affiliate PPC, and ABM campaigns
* Conduct keyword research and competitor analysis to optimize campaign performance
* Create engaging ad copy and develop effective landing pages
* Monitor campaign performance and make data-driven adjustments using Google, Dreamdata, and Hubspot
* Analyze and report on campaign effectiveness
About You:
* Bachelor's degree in communication, marketing, IT, or a related field
* 3+ years of experience working in digital marketing, with a proven track record of success in Google Ads/PPC
* Experience working with paid marketing and lead generation for a SaaS platform
* Strong analytical and problem-solving skills
What We Offer:
* Competitive salary and benefits package
* Opportunity to work with a dynamic and growing company
* Collaborative and supportive team environment
How to Apply:
If you are a motivated and results-driven digital marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].
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