Northern Europe Franchise Growth Leader

3 days ago


Copenhagen, Copenhagen, Denmark Pepsico Nordic Denmark ApS Full time
About the Role
PepsiCo Nordic Denmark ApS is seeking a highly skilled Commercial Director to lead our commercial agenda across Northern Europe, focusing on growth and profitability in selected markets. This pivotal role involves managing the relationship between PepsiCo and Royal Unibrew, a key strategic partner, to drive volume, market share, and system net revenue/profit for all PepsiCo Beverage trademarks.

Responsibilities
  1. Develop and align sales strategies with Royal Unibrew to optimize business performance.
  2. Oversee bottling operations across six markets: Denmark (including the German border), Finland, Netherlands, Estonia, Latvia, and Lithuania, with upcoming expansion into Belgium & Luxembourg.

Sales Strategy Alignment:
  • Drive revenue growth through effective sales strategies and alignment with Royal Unibrew.
  • Maintain strong relationships with Sales and Marketing Directors/VPs at Royal Unibrew to ensure seamless execution of sales plans.

Team Leadership:
  1. Lead a high-performing team consisting of 2 Commercial Managers, 2 Commercial Activation Managers, and 1 Student Intern.
  2. Provide guidance and development opportunities to ensure the team's success in executing commercial strategies.

Bottler Relations:
  1. Serve as the primary point of contact for Sales and Marketing Directors/VPs at Royal Unibrew, focusing on sales execution and channel expansion.

Commercial Initiatives:
  1. Lead Below The Line initiatives in collaboration with bottlers, concentrating on Sales, Shopper/Trade Marketing, Net Revenue Management, and Field Sales.

Salary:

DKK 850,000 - DKK 1,200,000 per annum

, depending on experience and qualifications. We offer a competitive benefits package, including health insurance, pension scheme, and annual bonuses. Join us and take your career to the next level



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