CRM Lifecycle Strategist

1 month ago


Billund, Denmark LEGO Koncernen Full time
Unlock Member Potential as a CRM Lifecycle Specialist

At LEGO Koncernen, we're seeking a skilled CRM Lifecycle Specialist to enhance member engagement and boost LEGO membership. As a key member of our global team, you'll leverage data and insights to craft personalized, impactful lifecycle programs that resonate with members at key moments.

Key Responsibilities:

  • Design and implement CRM lifecycle strategies to boost member engagement and retention.
  • Analyze data to identify trends and opportunities, using insights to refine CRM campaigns.
  • Segment audiences to deliver personalized, relevant messaging.
  • Collaborate with the Membership & Personalisation team on broader strategies.
  • Develop campaign briefs and partner with the CRM Hub for execution.
  • Catalogue and manage CRM lifecycles and trigger programs, prioritising them for development and execution.

What We Offer:

  • Family Care Leave - We offer enhanced paid leave options for those important times.
  • Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
  • Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
  • Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Join Our Team:

We're committed to equal employment opportunity and equal pay, and we seek to encourage applicants from all backgrounds to apply for roles in our team. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

Location: Off_Site_Municipality, Denmark

Job ID: 0000017990

Category: Sales, Marketing & Product Management



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