Senior Marketing Strategist

2 days ago


Billund, Denmark The LEGO Group Full time

Company Overview:

The LEGO Group is a global leader in the creation of children’s play materials. We offer high-quality, creatively educational products and an exceptional workplace culture.

About the Role:

We are seeking a Senior Marketing Strategist - Retail Excellence to join our team in Danish Capital Region, Denmark. As a key member of our marketing planning and performance team, you will be responsible for delivering strategic commercial and marketing plans, along with budget recommendations based on data and insights.

Job Description:

Strategic Planning and Budgeting:

Deliver strategic commercial and marketing plans, aligning marketing budget allocation with annual commercial plan priorities and maintaining adequate funding for planned activities throughout the year.

Marketing Effectiveness and Optimization:

  • Drive the marketing effectiveness agenda across LR channels (stores and digital platforms) ensuring continuous optimization of the full funnel marketing mix according to business needs.
  • Continuously challenge and develop the global marketing planning process in collaboration with global and local stakeholders.
  • Leverage CRM / CLV insights for marketing planning.

Candidate Profile:

You should have several years' experience within strategic marketing planning, budget management, and/or marketing performance analysis. A well-rounded and continuous improvement mentality is essential, as is strong commercial savvy preferably in a retail setting.

Benefits:

  • A competitive salary of approximately 140,000 DKK per annum (approximately $21,400 USD), depending on your qualifications and experience.
  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.


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