Senior Manager, Membership Lifecycle Specialist

1 month ago


Billund, Denmark LEGO Koncernen Full time

Unlock Your Potential with LEGO Koncernen

About the Role:

We are seeking an exceptional Senior Manager to lead our Membership Segmentation and Lifecycle team. This is a unique opportunity to drive strategic growth, develop data-driven solutions, and optimize membership experiences.

Job Overview:

The successful candidate will oversee the development of advanced membership segmentation models, utilizing 1st-party data to identify new segments, member phases, and lifecycles. You will collaborate closely with cross-functional teams, including PMD (Product Marketing Development), Global Insights, and CRM Proposition, to create actionable recommendations that enhance campaign impact.

Key Responsibilities:

  1. Design and implement robust membership segmentation strategies, leveraging data insights to inform business decisions.
  2. Liaise with stakeholders to define and refine existing segmentation models, improving methodologies and incorporating new sources of data.
  3. Develop and deliver lifecycle solutions to campaign teams, driving commercial value through targeted strategies.
  4. Analyze segment and lifecycle movement to uncover new opportunities for growth.
  5. Establish and track Key Performance Indicators (KPIs) to measure success.

Requirements:

  • Prior experience in analytics, computer science, or related field, with a strong background in SQL, Excel, R, Python, or similar tools.
  • Demonstrated expertise in segmentation and analytics, with a proven track record of driving business value.
  • Excellent communication and problem-solving skills, with the ability to convey complex ideas to senior stakeholders.
  • Leadership experience, preferably in cross-functional teams.
  • Familiarity with personalization and loyalty programs, with a passion for innovative solutions.

What We Offer:

As a valued member of our team, you can expect:

  • A competitive salary: approximately $90,000 per annum, based on location and experience.
  • Enhanced family care leave options.
  • All-inclusive insurances for life and disability.
  • A comprehensive wellbeing program, focusing on physical and mental health.
  • Colleague discounts on LEGO products.
  • Bonus opportunities for achieving shared goals.
  • A dynamic work environment with flexible working hours and hybrid remote work arrangements.


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