Esports Revenue Strategist
2 days ago
Key Responsibilities:
- Technical Integration and Implementation:
- Perform hands-on tasks related to various SSPs (Supply-Side Platforms) including setup, communication, and data analysis.
- Manage and optimise placement IDs and ad tags to ensure proper ad delivery and revenue maximization.
- Troubleshoot and resolve technical issues related to ad serving and integrations.
- Collaborate with the development and product teams to implement and test new ad technologies and formats.
- Revenue Optimization:
- Manage and optimize programmatic advertising campaigns to maximize revenue and yield.
- Monitor and analyze performance metrics to identify trends, opportunities, and areas for improvement.
- Implement and test new ad formats, targeting strategies, and monetization techniques.
- Strategy Development:
- Develop and execute programmatic revenue strategies tailored to the esports vertical.
- Stay up-to-date with industry trends, emerging technologies, and best practices in programmatic advertising and esports.
- Partnership Management:
- Collaborate with ad tech partners, demand-side platforms (DSPs), and supply-side platforms (SSPs) to enhance ad performance.
- Negotiate and manage relationships with programmatic buyers and partners to ensure optimal revenue outcomes.
- Cross-functional Collaboration:
- Work closely with the sales, marketing, and product teams to align programmatic initiatives with overall business goals.
- Provide insights and recommendations to the content and editorial teams to optimize ad placements and user experience.
- Reporting and Analysis:
- Generate detailed reports on programmatic performance, including revenue, fill rates, and eCPMs.
- Present findings and recommendations to senior management and stakeholders.
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