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Senior Marketing Planning Specialist
2 months ago
We are seeking a highly skilled Senior Marketing Planning professional to join our team at The LEGO Group. As a key member of our Marketing Planning and Performance team, you will play a critical role in driving our marketing strategy and ensuring the success of our commercial plans.
Key Responsibilities:- Develop and execute strategic marketing plans that align with our annual commercial plan priorities and maintain adequate funding for planned activities throughout the year.
- Drive the marketing effectiveness agenda across LR channels (stores and digital platforms) ensuring continuous optimization of the full funnel marketing mix according to business needs.
- Collaborate with senior leadership and cross-functional colleagues to ensure alignment, commitment, and knowledge sharing across teams.
- Several years' experience within strategic marketing planning, budget management, and/or marketing performance analysis.
- Demonstrated proficiency in numerical analysis, ability to analyze and interpret large datasets, translating them into actionable insights.
- A well-rounded and continuous improvement mentality.
- Strong commercial savvy, preferably in a retail setting.
- Proficiency in MS Office Suite and marketing mix management & reporting tools.
- Pragmatic, structured, and open working style.
- Advanced skills in partner management, change management, and process improvement.
- Family Care Leave – We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
- Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
- Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
