Strategic Marketing Planning Director
3 weeks ago
This is a key role for someone passionate about strategic marketing planning, data-driven insights, and performance analysis.
Responsibilities:- Deliver Strategic Plans
- Create comprehensive commercial and marketing plans with budget recommendations based on data and insights
- Align marketing budget allocation with annual commercial plan priorities and maintain adequate funding throughout the year
- Marketing Effectiveness and Optimization
- Drive marketing effectiveness across retail channels (stores and digital platforms) ensuring continuous optimization of the full funnel marketing mix according to business needs
- Challenge and develop the global marketing planning process in collaboration with stakeholders
- Leverage CRM/CLV insights for marketing planning
- Collaboration and Leadership
- Collaborate with senior leadership and cross-functional colleagues for alignment, commitment, and knowledge sharing
- Part of the LR Marketing Planning and Performance team driving synergy and collaboration
Please note that relocation assistance is not offered for this role.
Requirements:To succeed in this role, you will need:
- Several years' experience in strategic marketing planning, budget management, and/or marketing performance analysis
- Demonstrated numerical analysis skills, ability to analyze and interpret large datasets, translating them into actionable insights
- A well-rounded and continuous improvement mentality
- Strong commercial savvy, preferably in a retail setting
- Proficiency in MS Office Suite, confident with marketing mix management & reporting tools
- Pragmatic, structured, and open working style
- Advanced skills in partner management, change management, and process improvement
As an employee of The LEGO Group, you can expect:
- Family Care Leave – Enhanced paid leave options for important times
- Insurances – Life and disability insurance providing protection and peace of mind
- Wellness – Access to the Headspace App and wellbeing initiatives and programmes
- Colleague Discount – Eligibility for our generous colleague discount from day one
- Bonus – Rewards through our bonus scheme when goals are reached and if eligible
- Your workplace – A primary workplace location, average 3 days per week in the office
The estimated salary for this role is around $95,000-$115,000 annually, depending on experience and qualifications.
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