Strategic Marketing Planning Director

3 weeks ago


Billund, Denmark The LEGO Group Full time
Job Description

This is a key role for someone passionate about strategic marketing planning, data-driven insights, and performance analysis.

Responsibilities:
  • Deliver Strategic Plans
    • Create comprehensive commercial and marketing plans with budget recommendations based on data and insights
    • Align marketing budget allocation with annual commercial plan priorities and maintain adequate funding throughout the year
  • Marketing Effectiveness and Optimization
    • Drive marketing effectiveness across retail channels (stores and digital platforms) ensuring continuous optimization of the full funnel marketing mix according to business needs
    • Challenge and develop the global marketing planning process in collaboration with stakeholders
    • Leverage CRM/CLV insights for marketing planning
  • Collaboration and Leadership
    • Collaborate with senior leadership and cross-functional colleagues for alignment, commitment, and knowledge sharing
    • Part of the LR Marketing Planning and Performance team driving synergy and collaboration

Please note that relocation assistance is not offered for this role.

Requirements:

To succeed in this role, you will need:

  • Several years' experience in strategic marketing planning, budget management, and/or marketing performance analysis
  • Demonstrated numerical analysis skills, ability to analyze and interpret large datasets, translating them into actionable insights
  • A well-rounded and continuous improvement mentality
  • Strong commercial savvy, preferably in a retail setting
  • Proficiency in MS Office Suite, confident with marketing mix management & reporting tools
  • Pragmatic, structured, and open working style
  • Advanced skills in partner management, change management, and process improvement
Benefits:

As an employee of The LEGO Group, you can expect:

  • Family Care Leave – Enhanced paid leave options for important times
  • Insurances – Life and disability insurance providing protection and peace of mind
  • Wellness – Access to the Headspace App and wellbeing initiatives and programmes
  • Colleague Discount – Eligibility for our generous colleague discount from day one
  • Bonus – Rewards through our bonus scheme when goals are reached and if eligible
  • Your workplace – A primary workplace location, average 3 days per week in the office

The estimated salary for this role is around $95,000-$115,000 annually, depending on experience and qualifications.



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