Senior Director of Marketing Strategy

1 month ago


Billund, Denmark LEGO Koncernen Full time

Chief Marketing Officer of Product Development

The LEGO Group is seeking a seasoned Senior Director to lead the development and activation of marketing strategies for our product portfolio. As a key member of the Marketing, Insights, and Partnerships team, you will be responsible for delivering innovative marketing solutions that drive commercial success.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies that align with our global business goals.
  • Lead a strong team in delivering innovative marketing solutions that inspire the next generation of builders.
  • Collaborate with the Digital and Technology teams to drive the enterprise-wide Marketing Transformation for the LEGO Group.
  • Build and nurture a culture that encourages teams to be brave and curious, challenging the status quo.
  • Develop and champion annual portfolio objectives and key results (OKRs) for Marketing.
  • Drive alignment with senior partners across Markets and Channels, Product and Marketing Development, and Digital and Technology on product strategy and roadmaps.
  • Instill a test and learn attitude across teams, running experiments to test ideas and hypotheses and capture data to improve or create new end-to-end customer experiences.
  • Evangelize product methodologies to key business partners, bringing them on the digital transformation journey.

About the Role:

The Brand, Marketing, Insights, and Partnerships team drives the development and activation of LEGO brand marketing, audience and portfolio strategy, consumer and shopper understanding, and marketing planning and performance for The LEGO Group.

What We Offer:

  • Enhanced paid leave options for important times.
  • Life and disability insurance for colleagues.
  • Resources and benefits to nurture physical and mental wellbeing.
  • Opportunities to build community and inspire creativity.
  • Colleague discount and bonus scheme.


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