Customer Engagement Strategist
6 days ago
About Medier
Medier is a fast-growing international company in the iGaming industry, dedicated to delivering top-tier player experiences through innovative marketing and customer engagement strategies.
Your Role:You will be responsible for developing and executing customer relationship management campaigns, ensuring top-tier customer engagement, retention, and reactivation strategies. You will work closely with cross-functional teams to create personalized, data-driven campaigns that enhance the customer journey.
Key Responsibilities:- Plan, implement, and optimize customer engagement strategies to boost player retention and engagement.
- Create personalized campaigns using email, SMS, push notifications, and in-platform messaging.
- Analyze customer data & behavior, using insights to drive segmentation and targeted marketing initiatives.
- Collaborate with marketing, product, and data teams to ensure seamless execution of customer engagement initiatives.
- Monitor key KPIs, track campaign performance, and suggest optimizations.
- Evaluate and ensure customer communication aligns with brand tone, compliance regulations, and responsible gaming guidelines.
- A/B test and experiment with new ways to maximize player lifetime value (LTV).
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