Nordic Brand Strategist

5 hours ago


Copenhagen, Copenhagen, Denmark AFM - Association Française du Marketing Full time

Welcome to our dynamic team at Kao Salon, where we're passionate about making a difference in people's lives through high-quality products and services that create a beautiful life for all.

Job Description

We're seeking an exceptional Nordic Brand Strategist to lead our Goldwell brand in the Nordic region. As a key member of our Marketing team, you'll be responsible for developing and executing marketing plans, campaigns, and communication strategies that deliver on brand value creation and increase sales in salons.

About the Role

  • You will be part of our Nordic Marketing Team located in Copenhagen and have ownership of our largest brand Goldwell.
  • Develop and execute the Nordic marketing plan for communication, promotions, PR, and marketing materials.
  • Collaborate closely with Education and Sales teams to ensure brands come alive and maintain and build their brand equity.

Responsibilities

  • Building from the Global brand strategy, develop and execute the Nordic plans.
  • Develop and execute campaigns, launches, and general communication for the brands throughout the year.
  • Ensure presentations and material are ready for Sales conferences for Sales to be able to execute the brand plans and campaigns.
  • Present key initiatives at Sales conferences.
  • Ensure PR plans from Regional/Global are implemented in Nordic.
  • Collaborate with the local eCom department.
  • Tracking and analysis of brand and campaign performance to identify and execute opportunities for improvement.

Qualifications

  • 5+ years of experience. Experience/interest in Hair Care or Beauty category beneficial.
  • Proficiency in Office package.
  • Native in one of the Nordic languages and full proficiency in English.
  • Travel within Nordic markets and Europe - 1-2 travel days/month can be expected.

About Us

Kao is a company with a purpose and strong corporate values, committed to delivering the best for our customers. We offer a friendly and flexible work environment with competitive salaries, benefits package, ongoing development, and the opportunity to enhance your skills and deliver tangible results.



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