LEGO Fandom Business Strategy Lead
3 weeks ago
About the Role
We are seeking a skilled Business Lead to spearhead our LEGO fan creator programme, driving strategic growth and value creation across the organisation. This is an exciting opportunity to shape the vision and roadmap for our programme, aligning with business objectives and delivering real impact.
Key Responsibilities
- Develop and implement the overall fan media business strategy, including operational infrastructure and collaboration with fan creators.
- Work closely with customers to ensure the programme aligns with portfolio, brand, and commercial objectives.
- Define critical metrics and quarterly goals, collaborating with DCE matrix to drive programme success.
- Oversee the development of the Creator programme within the LEGO Group, securing company-wide integration.
- Track performance and outcomes, leveraging data and analytics to inform programme development and target setting.
- Drive the continuous development roadmap, partnering with external collaborators to ensure the programme meets Creator and business needs.
- Foster significant and measurable value creation for both Creators and the LEGO Group, supporting the BDLR strategy.
About You
- Proven experience in building strategy and driving business/value creation in a global, matrixed organisation.
- A deep understanding of marketing and content strategy in a sophisticated international context.
- Thought leadership skills, driving the LEGO Creator programme forward with internal and external partners.
- Strong knowledge of fandom and its nature.
- Ability to use data to identify consumer/fan segments and measure audience health.
- Excellent written and oral communication skills.
- Knowledge of the Creator Economy and how mutual value is created.
What We Offer
- An estimated annual salary of €95,000 - €110,000, dependent on experience.
- A flexible work model allowing 2 days/week remote work from Billund, Denmark.
- Family care leave options, insurances, wellbeing resources, colleague discount, bonus scheme, and hybrid work policy.
About Us
The LEGO Group is committed to equal employment opportunity and seeks applicants from diverse backgrounds. We encourage individuals who meet many, but not all, qualifications to apply. The LEGO Group is fully committed to Children's Rights and Child Wellbeing worldwide.
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