Shopper Market Development Director
4 days ago
About the Position:
The Shopper Market Development Director will lead the development and execution of shopper marketing strategies that drive business growth and improve market share.
This role involves collaborating closely with cross-functional teams to ensure seamless execution of shopper marketing initiatives.
Key Responsibilities:
- Develop and execute shopper marketing strategies that align with local brand/commercial goals.
- Collaborate closely with cross-functional teams to ensure seamless execution of shopper marketing initiatives.
- Conduct market research and analysis to identify trends and opportunities in the shopper market.
- Use data-driven insights to inform shopper marketing strategies and optimize program effectiveness.
What You Will Do:
- Translate local marketing strategy into shopper strategy.
- Embed and execute targets for distribution, promotion, in-store, and online excellence.
- Closely collaborate with Zone Commercial Leader, RBU Leads, Sales CoE, Consumer Market Leaders, and MI&A for continuous improvement on fundamentals.
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