Shopper Market Development Director

4 days ago


Copenhagen, Copenhagen, Denmark Philips Danmark AS Full time

About the Position:

The Shopper Market Development Director will lead the development and execution of shopper marketing strategies that drive business growth and improve market share.

This role involves collaborating closely with cross-functional teams to ensure seamless execution of shopper marketing initiatives.

Key Responsibilities:

  • Develop and execute shopper marketing strategies that align with local brand/commercial goals.
  • Collaborate closely with cross-functional teams to ensure seamless execution of shopper marketing initiatives.
  • Conduct market research and analysis to identify trends and opportunities in the shopper market.
  • Use data-driven insights to inform shopper marketing strategies and optimize program effectiveness.

What You Will Do:

  • Translate local marketing strategy into shopper strategy.
  • Embed and execute targets for distribution, promotion, in-store, and online excellence.
  • Closely collaborate with Zone Commercial Leader, RBU Leads, Sales CoE, Consumer Market Leaders, and MI&A for continuous improvement on fundamentals.


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