Foods Marketing Manager Nordics
4 days ago
We are seeking a highly skilled and experienced Shopper Marketing Manager to lead our shopper marketing efforts in the Nordics region. This role will be responsible for developing and executing in-store marketing initiatives that maximize conversion and build brand equity.
The ideal candidate will have a strong track record in (shopper) marketing, with a focus on analytical skills, ROI analysis, and insights generation. Experience working in a matrix organization with multiple stakeholders is essential.
About the Role
- Develop and execute in-store marketing campaigns and calendars to drive sales and build brand equity
- Collaborate with local distributors, brand managers, and commercial teams to ensure flawless execution of activations throughout the Nordics
- Contribute to joint business planning, execution, and reviews as a functional expert in shopper marketing
- Budget ownership for BTL A&M, management & reporting
- Responsible for ROI analysis of prior campaigns/historical data and competitor performance
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