CRM Specialist

6 days ago

Copenhagen, Copenhagen, Denmark PARETO SECURITIES AS Full time

Are you passionate about customer engagement, loyalty, and data-driven marketing? Join Liewood as a CRM Specialist and play a pivotal role in shaping our direct-to-consumer (DTC) CRM strategy.

This is an exciting opportunity to enhance customer experiences and drive loyalty in a rapidly growing, purpose-driven company.

Key Responsibilities

  1. Develop and implement Liewood's DTC CRM strategy to maximize customer retention and lifetime value.
  2. Define and execute subscriber recruitment strategies to expand our newsletter and club membership.
  3. Collaborate with Paid Media teams to implement lead generation campaigns.
  4. Create and implement loyalty strategies to enhance customer engagement, retention and increase Customer Lifetime Value (CLV).
  5. Responsible for the CRM data and technical platform. Ensure efficiency, compliance and scalable data collection, that enables data-driven decisions and personalisation.

Email Marketing & Automation

  1. Own the email marketing strategy, from planning to execution, to drive sales and customer engagement.
  2. Segment customer data to deliver personalized and targeted email communications.
  3. Design and conduct A/B testing and analyze results to optimize performance and growth.
  4. Coordinate with content and design teams to ensure cohesive messaging and branding.
  5. Manage the email marketing calendar for timely, relevant campaigns.
  6. Coordinate text copywriting and translations across all digital touchpoints to ensure localization consistency.

Data Insights & Optimization

  1. Monitor key CRM metrics, analyze customer behavior, and generate insights for continuous improvement.
  2. Track and report on the performance of campaigns and automated flows, adjusting strategies accordingly.
  3. Set and oversee budgets, KPIs, and profitability targets.

Collaboration & Industry Best Practices

  1. Work cross-functionally with marketing, ecommerce, and merchandising teams to align CRM efforts with overall business goals.
  2. Regularly evaluate third-party tools and platforms, ensuring relevance and efficiency.
  3. Partner with external agencies for CRM platform enhancements and technical optimizations.
  4. Stay updated on industry trends, best practices, and innovations in DTC CRM, loyalty programs, and marketing automation.

What You Need to Succeed

  1. 3+ years of experience in CRM, email marketing, or a related role, preferably in the lifestyle or retail industry.
  2. Strong knowledge of CRM tools and email marketing platforms.
  3. Excellent analytical skills with the ability to interpret customer data and optimize marketing strategies.
  4. Ability to turn insights into action , driving tangible business results.
  5. Exceptional communication and collaboration skills to work across teams.
  6. Self-starter with strong project management abilities —able to handle multiple priorities simultaneously.
  7. Creative problem-solving mindset with a consumer-oriented, commercial approach.

Why Join Liewood?

  1. Competitive salary & benefits package
  2. Flexible working hours for better work-life balance
  3. Exciting career growth opportunities in a fast-growing, mission-driven company
  4. A chance to make a meaningful impact by shaping customer engagement for a beloved children's brand

How to Apply

If you are a data-driven marketer with a passion for CRM, loyalty, and customer engagement, we'd love to hear from you Submit your CV and short cover letter , highlighting relevant experience and achievements.

Join us in building lasting relationships with our customers and making a difference in families' lives

For any questions, please contact Head of People & Culture: Line Neustrup Ovesen;

#J-18808-Ljbffr

  • CRM Strategy Executive

    5 days ago

    Copenhagen, Copenhagen, Denmark PARETO SECURITIES AS Full time

    Pareto Securities AS is committed to delivering exceptional customer experiences and driving business growth through innovative data-driven marketing strategies. We are seeking a skilled CRM Specialist to join our team.About the RoleThe CRM Specialist will play a pivotal role in shaping our direct-to-consumer (DTC) CRM strategy to maximize customer retention...

  • Product Owner CRM

    2 days ago

    Copenhagen, Copenhagen, Denmark Schibsted Danmark Full time

    Om stillingen Are you passionate about customer data and its transformative power within CRM? Do you believe that accurate financial data can revolutionise the customer experience? If so, we have the perfect opportunity for you We are on the lookout for a dynamic and influential Product Owner for Invoicing and Data Analytics to our CRM-team, who will shape...

  • Senior CRM Marketing Expert

    6 days ago

    Copenhagen, Copenhagen, Denmark Lunar Denmark Full time

    About the RoleWe're seeking a Senior CRM Specialist to join our team at Lunar Denmark. In this role, you'll be responsible for developing and executing targeted CRM strategies that enhance user engagement, increase core product adoption, and drive long-term customer loyalty.As a key member of our marketing team, you'll work closely with Product, Data,...

  • Product Owner for CRM and Financial Data

    1 day ago

    Copenhagen, Copenhagen, Denmark Schibsted Danmark Full time

    About the RoleWe are seeking a skilled Product Owner to join our CRM-team at Schibsted Marketing Services. As a key member of our team, you will be responsible for shaping the future of our business data landscape by driving innovation, ensuring impeccable data integrity, and creating unparalleled customer experiences through the power of insightful...

  • Business Intelligence Specialist for CRM Insights

    6 days ago

    Copenhagen, Copenhagen, Denmark Danske Bank Full time

    About UsDanske Bank is a global team of professionals dedicated to making a positive impact on customers' experiences. Our collaborative, open, and supportive culture values laughter and informal interactions while driving changes across the bank.We are committed to shaping the future of CRM Analytics by combining analytics with creative marketing solutions.

  • Global CRM Specialist for E-commerce Leader

    6 days ago

    Copenhagen, Copenhagen, Denmark Trustpilot AS Full time

    About the JobAre you a seasoned Salesforce professional looking for a new challenge? Do you want to be part of a global company that is changing the way consumers and businesses interact? Look no further than Trustpilot A/S! We are currently seeking a highly skilled Salesforce Administrator to join our team. As a Salesforce Administrator, you will be...

  • Customer Relationship Management Specialist

    6 days ago

    Copenhagen, Copenhagen, Denmark Lunar Denmark Full time

    About the OpportunityLunar Denmark is a leading fintech company revolutionizing the banking industry. We're seeking a Senior CRM Specialist to join our team and contribute to our mission of democratizing financial services.In this role, you'll have the opportunity to develop and execute targeted CRM strategies that drive user engagement, increase core...

  • Data-Driven Marketing Specialist

    5 days ago

    Copenhagen, Copenhagen, Denmark PARETO SECURITIES AS Full time

    Pareto Securities AS is seeking a skilled CRM Specialist to join our team. This role will focus on enhancing customer experiences and driving loyalty through data-driven marketing strategies.Job DescriptionThe successful candidate will be responsible for developing and implementing our direct-to-consumer (DTC) CRM strategy to maximize customer retention and...

  • Digital Transformation Specialist

    6 days ago

    Copenhagen, Copenhagen, Denmark EasyPark Full time

    About EasyParkEasyPark is a pioneering company in the urban mobility space, dedicated to making parking simple and efficient for both drivers and cities. We provide innovative and sustainable solutions that help optimize urban traffic flow.Your RoleAs a Digital Transformation Specialist, you will play a key role in building strong customer relationships,...

  • Data-Driven Marketing Specialist

    6 days ago

    Copenhagen, Copenhagen, Denmark PARETO SECURITIES AS Full time

    PARETO SECURITIES AS is looking for a skilled Data-Driven Marketing Specialist to enhance customer experiences and drive loyalty in our direct-to-consumer (DTC) CRM strategy.This exciting role offers the opportunity to develop and implement Liewood's DTC CRM strategy, define subscriber recruitment strategies, collaborate with Paid Media teams, create loyalty...

  • Marketing Data Analytics Specialist

    5 days ago

    Copenhagen, Copenhagen, Denmark Conference Manager Full time

    About this OpportunityWe are seeking a Marketing Operations Specialist to join our Marketing team and drive business growth through data-driven insights.This role involves implementing, maintaining, and optimizing performance marketing tracking, ensuring seamless data collection and actionable insights to drive growth.Performance Marketing Tracking:...

  • Data Driven Customer Experience Specialist

    1 day ago

    Copenhagen, Copenhagen, Denmark Schibsted Danmark Full time

    Company OverviewSchibsted Marketing Services (SMS) is a Nordic advertising organisation representing some of the strongest brands across Norway and Sweden. Our goal is to strengthen the advertising position across our markets by utilising data quality and personalising the customer experience.We are committed to maintaining data quality, ensuring GDPR...

  • Digital Marketing Operations Specialist

    5 days ago

    Copenhagen, Copenhagen, Denmark Conference Manager Full time

    About the RoleAt Conference Manager, we're expanding our talented Marketing team with a Marketing Operations Specialist to bridge marketing and technology. This role will play a key part in driving smarter insights and better performance.You will be responsible for implementing, maintaining, and optimizing performance marketing tracking throughout our entire...

  • Commercial Excellence Specialist

    7 days ago

    Copenhagen, Copenhagen, Denmark ProMeasure Consulting Full time

    ProMeasure Consulting seeks highly skilled professionals to join our team in Copenhagen.About the RoleWe are seeking a Commercial Excellence Specialist to ensure our clients achieve ROI on their technology investments by providing implementation services and ongoing operational optimization and maintenance.Main Responsibilities:Develop, deliver, and...

  • Senior Application Management Services Specialist

    1 day ago

    Copenhagen, Copenhagen, Denmark Opus Recruitment Solutions Full time

    We are seeking a Senior Application Management Services Specialist to join our growing team at Opus Recruitment Solutions. As a key player in managing the delivery and support of enterprise applications, you will have a significant impact on our success.Responsibilities:Establish and maintain a robust CRM pipeline, focusing on both new and existing...

  • Karrieremulighed som VVS Specialist

    1 day ago

    Copenhagen, Copenhagen, Denmark NH Bemanding ApS Full time

    Karrieremulighed som VVS specialistSøger vi en dygtig VVS specialist til at servicere og vedligeholde vandforsyningsnettet i boligejendomme. Som VVS specialist vil du være ansvarlig for at identificere udslip af vandskader og løse lækager, herunder finde og udbedre vandlækager på vandforsyningsnettet.Vi søger en kandidat med erfaring indenfor...

  • Interior Design Support Specialist

    21 hours ago

    Copenhagen, Copenhagen, Denmark Irving Knight Group Full time

    Responsibilities: The Interior Design Support Specialist will play a critical role in supporting our interior design team. Key responsibilities include: Providing exceptional customer service and support to our clientsManaging customer orders, including quotations, ordering, and deliveryWorking closely with our sales team to identify new business...

  • Account Growth Specialist

    3 days ago

    Copenhagen, Copenhagen, Denmark Snakker™ Full time

    We're looking for a highly motivated and results-driven Account Growth Specialist to join our Commercial team and help drive business growth through strategic sales initiatives.The ideal candidate will have a strong background in B2B sales and experience working with AI tools to enhance sales efficiency. They will be responsible for identifying new business...

  • Technology and Business Alignment Specialist

    1 day ago

    Copenhagen, Copenhagen, Denmark Sofigate Full time

    We are seeking a Technology and Business Alignment Specialist to join our team at Sofigate. In this role, you will work closely with our customers to design, build, and implement transformations and business-friendly technology solutions.Your primary responsibilities will include collaborating with cross-functional teams to deliver customer projects,...

  • Targeted Marketing Professional

    6 days ago

    Copenhagen, Copenhagen, Denmark Lunar Denmark Full time

    About the CompanyLunar Denmark is a dynamic fintech company challenging the traditional banking industry. We're seeking a Senior CRM Specialist to join our team and contribute to our mission of innovating financial services.In this role, you'll have the opportunity to work closely with cross-functional teams to develop and execute targeted CRM strategies...