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Global Marketing Programs Manager
2 months ago
This is an opportunity to develop and manage global marketing programs in support of Agilent's sustainability products and solutions. As a Global Marketing Programs Manager, you will lead cross-functional teams in marketing program identification, development, and execution to drive awareness, engagement, and demand for sustainable products and solutions.
Key Responsibilities:
- Collaborate with commercial marketing, brand, and PR to create innovative marketing program and campaign strategies to support awareness and demand generation goals.
- Work with regional marketing program managers, field, and channel partners to analyze competitive information, market, and customer data to inform program development.
- Develop strategic customer-centric messaging and positioning with segment marketing managers, product marketing managers, brand, PR, and marketing communications professionals.
- Perform financial analyses and build cases for programs, identifying target audiences and offers, and working with Marcom to develop program plans and the appropriate marcom mix.
- Define Agilent.com sustainability messaging, content requirements, SEO, SEM, and social media strategies in partnership with the commercial marketing brand organization.
- Measure and evaluate the short- and long-term impacts and return on investment of programs, implementing corrective actions and continuous improvement of program strategy and design as needed.
Qualifications:
- Bachelor's or Master's degree in chemistry, marketing, business administration, or equivalent.
- Post-graduate and/or certification in marketing may be required.
- 8+ years marketing experience for entry to this level.
- 5+ years of demonstrated results in a commercial marketing role.
- Demonstrated commitment to sustainability efforts worldwide recommended.
- Experience developing B2B marketing programs and campaigns to drive awareness, engagement, and demand.
- Proven results orientation, including developing fact-driven, business goal-focused plans that align with strategic objectives.
