LEGO Brand Strategist

3 days ago


Billund, Denmark LEGO Koncernen Full time

Immerse yourself in the world of creative brand building and join our dynamic team as a Senior Brand Strategist at LEGO Koncernen.

About Us

We're a leading global player in the toy industry, renowned for our iconic LEGO bricks that inspire creativity and imagination. Our innovative approach to storytelling and brand development has captured the hearts of millions worldwide.

Job Description

We're seeking a seasoned strategist with a passion for pop culture to drive our brand development initiatives. As a Senior Brand Strategist, you'll be responsible for crafting compelling brand narratives that resonate with diverse audiences.

Key responsibilities:

  • Develop comprehensive brand strategies that leverage cultural insights and trends.
  • Collaborate with cross-functional teams to bring brand ideas to life through campaign development and execution.
  • Stay ahead of the curve by analyzing market trends, competitor activity, and consumer behavior.
  • Pitch and present brand strategies to stakeholders, ensuring seamless communication and buy-in.
Required Skills and Qualifications

To succeed in this role, you'll need:

  • A bachelor's or master's degree in marketing, communications, or a related field.
  • No less than 7 years of experience in strategic planning, preferably in a creative agency or similar environment.
  • Demonstrated expertise in brand strategy, campaign development, and team leadership.
  • A deep understanding of pop culture, including its influence on consumer behavior and brand perceptions.
  • Excellent communication, presentation, and project management skills.
Benefits

As a valued member of our team, you can expect:

  • A competitive salary range: 120,000 - 180,000 DKK per annum (approximately $17,500 - $25,700 USD), depending on experience.
  • An attractive bonus scheme tied to company performance.
  • Generous colleague discount on LEGO products.
  • Flexible hybrid work arrangements, balancing remote and in-office work.
  • Ongoing professional development opportunities to enhance your skills and career growth.
Equal Employment Opportunity

The LEGO Group is an equal opportunity employer committed to diversity and inclusion. We welcome applications from candidates with diverse backgrounds, experiences, and perspectives. If you're passionate about shaping the future of our beloved brand, please submit your application today.



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