Director of Organic Performance

4 weeks ago


Copenhagen, Copenhagen, Denmark filial af Klarvinduer Oü, Estland Full time
Steer Klar's Digital Ship to Market Leadership

Captain the ship of organic performance and navigate Klar towards market dominance. We're seeking a seasoned Director of Organic Performance to helm our digital strategy and drive online visibility across multiple markets.

Key Responsibilities:
  1. Develop and Execute Comprehensive Organic Growth Strategies: Create and implement effective organic growth plans to increase Klar's online presence and market share.
  2. Lead and Grow a Team of SEO Specialists: Foster the development of a small team of SEO experts and expand the team as needed.
  3. Collaborate Across Departments: Work closely with Paid Performance, Marketing, and Tech departments to ensure alignment and collaboration on organic growth initiatives.
  4. Enhance Local SEO: Evolve Klar's current local SEO approach to a more impactful strategy that drives relevance with customers across all local markets.
  5. Oversee SEO Initiatives: Lead SEO initiatives, including on-page and off-page optimization, technical SEO, and expanded local SEO strategies.
  6. Collaborate on Content: Work with the Marketing team to ensure SEO alignment in content creation and digital marketing efforts.
  7. Analyze Performance: Analyze website performance, user behavior, and market trends to inform strategy and tactics.
  8. Optimize Website: Work with the Tech department to implement SEO best practices and optimize website performance.
  9. Report and Track KPIs: Set KPIs and report on organic performance metrics to senior management.
  10. Optimize Online Presence: Enhance our online presence for both DIY customers and those seeking professional services.
Qualifications:
  1. Bachelor's Degree in Marketing, Digital Media, Business, or a Related Field; Master's degree preferred.
  2. 7+ years of experience in SEO or organic growth roles, with at least 3 years in a leadership position.
  3. Proven track record of improving organic search rankings and driving traffic growth for e-commerce and home improvement.
  4. Demonstrated success in taking a company to a market-leading position through organic growth strategies.
  5. Deep understanding of SEO best practices, Google algorithms, and search console tools.
  6. Experience in evolving local SEO strategies to broader, more impactful approaches.
  7. Strong analytical skills with experience in using data to drive decision-making.
  8. Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms.
  9. Hands-on mentality and willingness to personally execute strategies alongside the team.
  10. Fluency in English and at least one Scandinavian language (Danish, Swedish, or Norwegian).
  11. Ability to develop and implement strategies across multiple markets, with a focus on Scandinavian countries.
What's in it for you:
  1. Opportunity to shape the digital strategy of a growing company and lead it to market dominance.
  2. A collaborative work environment with a focus on innovation through tech.
  3. Professional development and learning opportunities.
  4. Flexible work arrangements.


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