Chief Growth Strategist

1 month ago


Copenhagen, Copenhagen, Denmark The HubDanske Bank Full time
Head of Demand Generation Job Description

We are seeking an experienced and results-driven Chief Growth Strategist to lead our demand generation efforts at Pleo.

Pleo is a leading spend management solution with over 30,000 customers across 16 markets. We're growing fast and need a talented individual to drive our demand generation strategy and investment model.

This role involves defining our demand generation approach, creating high-quality top-of-funnel demand through various tactics and channels, and supporting pipeline creation and revenue goals.

The ideal candidate will have a minimum of 8 years of experience in SaaS B2B marketing roles, specifically in digital demand generation, paid social, content syndication, ABM, lead generation, scoring, nurturing, and email marketing.

The successful candidate will also be an experienced people manager, able to lead a team of demand generation marketers and develop their skills. Self-motivation, energy, and a track record of impact are essential for this role.

You will collaborate with sales and marketing teams to develop integrated marketing and sales campaigns and align efforts to achieve business objectives. You will also measure, analyze, and report on the impact of programs and improve performance when needed.

Key Responsibilities:
  • Lead and develop a small team of demand generation specialists
  • Develop and execute comprehensive demand generation strategies to drive lead generation, customer acquisition, and revenue growth
  • Manage lead generation programs, including lead capture, scoring, and nurturing, to maximize lead quality and conversion rates
Requirements:
  • Minimum 8 years of experience in SaaS B2B marketing roles with a focus on digital demand generation
  • Experience in managing a team of demand generation marketers
  • Self-motivated, energetic, and results-oriented marketer with a track record of impact
Benefits:
  • Your own Pleo card (no more out-of-pocket spending)
  • Lunch is on us - with catering in our offices or a monthly lunch allowance paid directly
  • Private health insurance to ensure you're fit in body and mind to do your best work

We offer a competitive salary range of $120,000 - $180,000 per year, depending on location and experience.



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