Travel Marketing Strategist

2 weeks ago

Copenhagen, Copenhagen, Denmark momondo Full time
Role Overview

At momondo, we're looking for a skilled Email Marketing Specialist to join our Engagement Marketing team. This role will play a crucial part in driving our email marketing communication efforts to users by collaborating with cross-functional teams to develop, build, and execute email campaigns globally.

Key Responsibilities
  • Email Campaign Management: Work with our global teams to support the end-to-end process for all email & push marketing campaigns, including planning, asset/copy collection, proof review, QA, execution, and deployment.
  • Campaign Optimization: Assist in developing and executing campaign optimization strategies using A/B testing, segmentation strategies, and other methods to improve campaign performance.
  • Strategic Programs: Support various strategic programs via manual and triggered campaigns across the customer lifecycle.
  • Email/Push Campaign Building: Own the building of all email/push marketing campaigns in ESP, requiring experience with HTML/CSS.
  • Campaign Performance Monitoring: Monitor campaign performance metrics and provide insights to Engagement Marketing and cross-functional collaborators.
  • Continuous Improvement: Work to continuously improve all metrics, including deliverability, opens, clicks, and revenue.
  • Email & Push Calendar Coordination: Coordinate the global email & push campaign calendar and review process with consideration for other departments and stakeholders.
  • Email Reporting: Assist with email reporting/presentations, including preparation of business reviews and competitive analysis/marketing research.
Requirements
  • Education: Bachelor's degree or equivalent in marketing, communications, or a related field.
  • Experience: 2+ years of email and push marketing experience, including building and deploying campaigns, and experience with email/push automation platforms.
  • Skills: Basic HTML/CSS knowledge required; experience with SQL a strong plus. Proficiency in Microsoft Excel (pivot tables, VLOOKUP, macros); experience with any other analytical tools such as Google Analytics a plus.
  • Soft Skills: Ability to manage multiple projects simultaneously in a fast-paced environment, understanding timelines, and delivering. Organized and detail-oriented. Strong problem-solving and analytical skills. Comfortable multitasking to ensure targets are met. Excellent written and verbal communication skills.
Additional Benefits
  • 4 weeks paid vacation.
  • Day off on your birthday.
  • Generous retirement plans.
  • Awesome health, dental, and vision insurance plans.
  • Flexible Spending Accounts.
  • Headspace Subscription.
  • No Meeting Fridays.
  • Drinks, coffee, snacks, games, etc.
  • Weekly catered lunches.
  • Flexible hours.
  • Regular events/excursions.
  • Universal Paid Parental leave.
Diversity and Inclusion

We aspire to have a workplace that reflects all of the diverse communities we serve. We know that when we have diverse teams, we produce more creative ideas, products, and better outcomes for our team members. OpenTable/KAYAK is proud to be an Equal Opportunity Employer and welcomes and encourages candidates from all backgrounds and experiences to apply for roles on our team. Whoever you are, just be you.

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