Head of CRM and Marketing Automation

4 days ago


Copenhagen, Copenhagen, Denmark Tiger portugal, s.a. Full time
Drive Customer Engagement Through Innovation

Flying Tiger Copenhagen is a globally recognized brand that excels at delivering unique customer experiences.

We aim to elevate customer loyalty and engagement by leveraging cutting-edge strategies and personalized interactions.

This position spearheads the development and success of our customer club and CRM functions, ultimately increasing customer lifetime value.

Key Accountabilities:
  1. Leverage data analysis and market trends to inform customer segmentation and personalization strategies.
  2. Oversee the evolution of the Flying Tiger Copenhagen Club, ensuring it remains a compelling and engaging platform.
  3. Bolster a high-performing Customer Engagement team, emphasizing a customer-centric culture that fosters innovation and continuous learning.
  4. Cultivate partnerships with the technology team and external partners to drive personalization, customer data management, and success measurement.
  5. Translate customer data insights into actionable recommendations, driving data-informed decision-making.
About You:

You are an adaptable professional with a passion for staying ahead of the curve.

You possess a unique blend of analytical skills, commercial acumen, strategic vision, and a deep understanding of customer engagement principles.

The ideal candidate will bring a strong background in loyalty programs, CRM, marketing automation, customer segmentation, and data analysis, complemented by exceptional leadership, communication, and stakeholder management abilities.

Essential Qualifications:
  1. No less than 7 years of experience in customer loyalty, CRM, marketing automation, and customer data analysis, with at least 4 years in a leadership capacity.
  2. A proven history of developing and executing effective CRM strategies and campaigns.
  3. In-depth knowledge of CRM software, marketing automation tools, and GDPR/data protection regulations.
  4. Desirable experience in retail or e-commerce environments, particularly with app-based loyalty programs.
About Our Company:

At Flying Tiger Copenhagen, we thrive on creativity, innovation, and collaboration.

We offer a dynamic work environment, opportunities for growth, and a chance to leave a lasting impact on our customer engagement journey.



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