Digital Channel Manager

7 days ago

Copenhagen, Copenhagen, Denmark Vestas Full time

About the Role

Vestas is seeking a highly skilled Digital Channel Manager to join our team in driving the growth and adoption of our digital customer-facing solutions. As a key member of our Digital Customer Channels & Experience department, you will play a critical role in helping wind turbine owners and prospective customers get the most value from our digital products.

Key Responsibilities

  • Engage with Vestas regional organizations and customers to promote digital products, increase adoption, and equip them as ambassadors.
  • Develop clear and compelling product positioning and key messaging highlighting the product's unique value proposition.
  • Create and maintain professional, high-quality training materials, presentations, and content such as webinars, case studies, and posts.
  • Analyze data and adoption levels to execute activities with product and regional teams, and continuously gather customer insights and feedback.
  • Work closely with product teams, regional teams, and Digital Customer Support to ensure smooth execution of product launches and strengthen support processes.
  • Conduct market research to understand customer needs, market trends, and the competitive landscape.
  • Ensure compliance in collaboration with the Legal department.

Requirements

  • A Bachelor's or Master's degree with 3+ years' experience from working in Communication, Product Marketing, Customer Support, Account Management, or as a Business Analyst.
  • Alternatively, you have 3+ years' experience from working in a specialist role where you have supported projects or rollouts of new digital solutions to customers within a B2B industry.
  • Experience from working in a global company successfully navigating a matrix set-up including both global and regional functions.
  • Experience from engaging directly with customers.
  • Fluency in English, especially written, should be on a very high level - Danish is not a prerequisite.

Competencies

  • Good communication and storytelling skills.
  • Good copywriting skills and a great eye for detail.
  • Structured, with the ability to systemize activities into repeatable and scalable processes.
  • Ability to articulate value to stakeholders on multiple levels in the organization.
  • Ability to partner with cross-functional teams like product, legal, and marketing.
  • Have a customer-centric mindset.
  • Strong analytical skills.

About Vestas

Vestas is a leading provider of wind energy solutions, and we are committed to powering a sustainable, green energy future. As a Digital Channel Manager, you will be part of a growth area and join a great collaborative and diverse department.

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