Director of International Retail Expansion

4 days ago


Copenhagen, Copenhagen, Denmark Lakrids by Johan Bülow AS Full time

Lakrids by Johan Bülow A/S is a leading manufacturer of gourmet liquorice, founded in 2007 on the Danish island of Bornholm. Our mission is to inspire people around the world with our unique Nordic flavour.

We are seeking an experienced sales professional to drive our global travel retail expansion strategy. This role will focus on key markets such as DACH, Nordics, and the UK, while exploring emerging markets like the Middle East and the US.

Key Responsibilities:
  • Drive global travel retail expansion through strategic partnerships and market analysis
  • Strengthen duty-free presence in airport and ferry retail channels
  • Maintain strong relationships with key partners, stakeholders, and internal teams to drive success
  • Develop and execute growth strategies to fuel sustainable business expansion
  • Enhance operational efficiency by streamlining collaboration between sales forces and back-office support functions
Qualifications:
  • Proven sales expertise with at least 5 years of experience in FMCG sales, preferably within travel retail
  • Distributor and agent management skills to drive market growth
  • Results-driven mindset with a passion for setting and exceeding ambitious sales goals
  • Exceptional communication skills with fluency in both English and Danish
  • Self-motivated and resilient individual able to adapt and innovate in a fast-paced environment


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