Digital Marketing Manager

2 months ago

Taastrup, Høje-Taastrup Kommune, Denmark ALD Automotive Full time

About the Role

The Digital Marketing Manager will play a pivotal role in driving the online presence and growth of ALD Automotive's future brand. This is an exciting opportunity to contribute to the company's evolving organization and shape the digital marketing function.

Key Responsibilities

  1. Develop and execute comprehensive digital marketing strategies and plans to achieve company objectives, including brand positioning, product promotions, and customer acquisition.
  2. Collaborate with cross-functional teams to align digital marketing efforts with business goals and priorities.
  3. Coordinate the internal communication function, including internal newsletters, announcements, and townhall presentations.
  4. Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product differentiation.
  5. Define target customer segments and develop targeted digital marketing campaigns and messaging to reach and engage key audiences.
  6. Oversee the creation and production of digital marketing content, ensuring brand consistency and quality.
  7. Manage digital marketing channels to drive traffic, generate leads, and increase conversion rates.
  8. Monitor and analyze KPIs and marketing metrics to measure the effectiveness of digital marketing campaigns and optimize performance.

Requirements

  • Proven track record in developing and executing successful digital marketing strategies.
  • Strong understanding of digital marketing concepts, including social media marketing, email marketing, and content marketing.
  • Excellent analytical skills with the ability to interpret data and extract actionable insights.
  • Confident in your skills and experience to build an internal function for marketing and communication.
  • Passionate about staying up to date with the latest trends in digital and marketing technology.
  • Fluent in English and Danish.

About ALD Automotive

ALD Automotive is a leading player in the leasing industry, and this role offers a unique opportunity to contribute to the company's growth and success. We are committed to celebrating human diversity and welcome applicants from all backgrounds.

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