Marketing Manager LEGO® City

4 months ago

Billund, Denmark The LEGO Group Full time

Job Description

Can you envision yourself working closely with a cross-functional team to make world class products in our beloved homegrown Franchise LEGO® City - inspiring the builders of tomorrow? 

 

This exciting opportunity as Marketing Manager provides a dynamic platform to showcase your skills and contribute significantly to the success of LEGO® City 

 

Core Responsibilities  

  • Together with the Project Lead and Creative lead, support the Head of Product and Marketing Lead in shaping the portfolio and marketing strategy for the coming years  

  • Supervise and analyze business performance of the franchise against industry and competitors, bringing the most relevant insights to the Lead Team 

  • Collaborate on robust plans and engage with markets to drive performance and regional dialogues on different topics, including assortment strategy, marketing plans & performance 

  • Lead the sell-in process using insights and market feedback to drive portfolio success 

  • Be the champion of Shopper thinking within the franchise, making sure the work of the whole marketing team always has a strong shopper lense

 

Please note that relocation assistance is not offered for this role, which is based in Billund (DK). 

 

Play your part in our team succeeding  

The Global Product & Marketing department develops and manages the global portfolio of concepts and products – short, medium, and long term - and are responsible for developing a portfolio which can deliver to the consumer sales and profitability objectives of the LEGO Group.  

 

You will play a key role supporting the Lead Team, Marketing team, and Design team through the development process of products and campaign assets.

Become our LEGO® City ambassador by sharing relevant insights with a variety of internal and external partners to identify challenges and growth opportunities 

 

Do you have what it takes?  

  • Proven experience from a similar role in Marketing, product marketing, or Marketing Communications within an international environment preferably from FMCG or a relevant consumer facing brand 

  • Passionate about understanding consumers and creating meaningful product and brand experiences for kids 

  • Ability to build relationships and make an impact across various regions and cultures 

  • Amazing data analytics and data storytelling skills and a big motivation for translating numbers into action 

  • Business related digital literacy and experienced Excel user 

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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