Associate Marketing Manager

6 months ago

Billund, Denmark The LEGO Group Full time

Job Description

Are you an experienced and dedicated marketeer with amazing analytical skills? 

Pursue your passion for developing products and cool building experiences that bring value, learning and fun to kids and adults - from ideas to tangible sets of bricks  

 

Core Responsibilities 

In this role, you will be responsible for delivering world-class marketing assets, primarily for LEGO® Speed Champions.  

 

Campaign Development & Implementation:

  • Be the go-to-person in the development of communication related materials, e.g. packaging, building instructions, brand catalogue, core product assets and product text 

  • Participate in developing the strongest possible global launch and marketing plan 

  • Drive campaign development and execution from brief to final delivery, based on foundational insights and in close collaboration with the Sr. Marketing Manager, advertising- and media agency, and our lead markets 

  • Collaborate with team members in the internal ecosystem and external IP partners to ensure strong brand presence across all touchpoints 

  • Support and interact with markets in implementation and executing of global plans 

 

Portfolio Development & Management:

  • Handle portfolio and assortment systems and Masterdata (product, pricing, revenue) 

  • Participate in innovation process from concept and onwards 

  • Selling in the portfolio to markets globally through selling-in document and face-to-face presentations to global markets and customers 

 

Business Monitoring:

  • Collaborate with our Cross Franchise Marketing team to ensure our Product Plan is set up and updated in relation to key milestones 

  • Participate in securing a profitable and highly productive portfolio of products 

  • Ensure high visibility in the business performance of the franchise on a weekly, monthly, quarterly, and yearly basis as well as ad hoc  

  • Produce insights and recommendations on historic, current, and forward-looking franchise revenue projections  

 

Please note there is no relocation support offered for this role based in Billund (DK). The parental cover is expected to run for 10-12 months. 

 

Play your part in our team succeeding 

You will join the global marketing team for the LEGO® Speed Champions and LEGO® Technic. We develop and manage the global portfolio of concepts and products and are responsible for building a portfolio which can deliver to the consumer sales and profitability objectives. 

 

Together with us, you will work dedicated to identifying conceptual opportunities based on the overall marketing objectives and strategies, as well as developing these opportunities into strong product and marketing concepts for the global market. This includes developing packaging and campaign material and approving product and campaign execution.  

 

Do you have what it takes? 

We are looking for a brand marketing professional with a strong blend of commercial and creative skills, who are eager to contribute to the growth of a consumer brand. 

To thrive in this position, you like working in an encouraging and collaborative culture and solving your tasks independently, having good opportunities for sparring within the team. We imagine that you are a strong collaborator who is brave to voice your opinion and with: 

  • Proven experience from a similar position 

  • Amazing analytical skills and personal impact to ensure that you always deliver both when working in teams and independently 

  • Skills for turning consumer, shopper, and market insights into actions 

  • Ability to help drive meaningful innovation and willingness to take calculated risks showing agility in responding to the changing external landscape 

  • A good eye for business and want to make fantastic results 

  • Proficiency in English written, verbal and presentation 

 

What’s in it for you?

Here are some of what to expect:

  • Family Care Leave – We offer enhanced paid leave options for those important times.

  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

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