Head of Marketing

2 weeks ago

Billund, Denmark LEGO Gruppe Full time

Job Description

Our outstanding NORDICS marketing team is looking for its newest member: an inspirational leader . To develop and implement the brand’s marketing strategy across different consumer & shopper audiences and retail channels, with the objective of strengthening the brand equity, market penetration, and consumer sales in the Nordics.

Core responsibilities:

The Head of Marketing will be developing a team across multiple countries & Marketing functions to deliver high impact, innovative and commercially focused programs to build the LEGO brand. Ensuring that the LEGO Group are the leaders in children’s marketing.

This role is encouraged to play a pivotal role leading a current and growing team of marketing professionals, so strong leadership capabilities are essential to the success of this role. The successful candidate will report to the General Manager BU NORDICS.

  • Responsible for development and implementation of the marketing strategy to increase brand penetration among local kids by implementing outstanding consumer and shopper marketing.
  • Ownership and management of the entire marketing budget for the business unit.
  • Key member of the BU Leadership Team, involved in setting strategic direction & strategy to ensure the business delivers against growth targets.
  • Strong focus on team development, building bench strength for the organization.
  • Responsible for building and developing local related occasion-based campaigns.
  • Partnership across senior levels of management with media agency, PR agency, creative agency, movie partners, external 3rd party partners, and retail partners.

Do you have what it takes?

We are looking for a strong candidate with a degree preferably in marketing or economics. Solid working experience and a consistent track record on business performance and leadership within marketing functions at Director or Senior Manager level (preferably in FMCG). Experience working internationally or with international companies/brands will be positively evaluated.

  • Commercial growth mindset should be persistent, self-motivated, and highly driven, with a can-do mentality.
  • Strong passion for working across functions (sales, marketing, operations, and leadership teams).
  • Experience in previous jobs for team management.
  • Strong English skills (written & oral).
  • Available to travel on an occasional basis (within NORDIC countries and Europe).

Please Note: No relocation assistance is offered for this position. We plan to conduct interviews starting January 2025, so please hand in your application before the season break.

Applications are reviewed on an ongoing basis. However, we may amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. If you're interested in this role, we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

  • Family Care Leave - Enhanced paid leave options for important times.
  • Insurances – Life and disability insurance for all colleagues.
  • Wellbeing - Resources and benefits to nurture physical and mental wellbeing.
  • Colleague Discount – Generous colleague discount from day 1.
  • Bonus - Reward through our bonus scheme when goals are reached.
  • Workplace - Hybrid work policy with an average of 3 days per week in the office.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team.

Thank you for sharing our global commitment to Children’s Rights.

Join the LEGO team today.

#J-18808-Ljbffr

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