Regional Engagement Manager, NE

15 hours ago

Copenhagen, Denmark SkyShowtime Full time

Description

Sky Showtime is seeking a Regional Engagement Manager to join our team in Northern Europe (Copenhagen or Stockholm) and play a crucial role in advancing our Retention & Engagement marketing efforts. In this position, you'll be instrumental in driving user engagement and growth by leveraging your expertise in Retention & Engagement strategies, CRM, customer interaction, and tactical marketing analysis. You will be the key contact for the Northern European team to ensure adaption of global engagement strategies. You will analyse regional customer data and collaborate with teams to implement targeted, market-relevant initiatives that enhance customer growth, retention, and lifetime value. Your strong interpersonal skills, collaborative mindset, and results-driven approach will contribute significantly to Sky Showtime’s success, fostering deeper customer relationships and increasing customer lifetime value.

Key responsibilities will include creating and executing engagement strategies and campaigns, analysing customer data, and optimising audience segmentation to ensure targeted, personalised marketing efforts. Experience in campaign strategy and audience segmentation will be highly valued for this role.

Key Responsibilities

- Plan, optimise, and execute customer engagement initiatives across email, push notifications, and in-app messaging, using automation, custom audiences, and tailored programs throughout various customer lifecycle stages.
- Create and implement new use cases, designing automated and dynamic campaigns driven by data insights to boost engagement and increase customer lifetime value.
- Develop and execute a test-and-learn strategy to continually enhance communication effectiveness across different channels and marketing programs.
- Track and analyse CRM campaign performance, working closely with data and analytics teams to improve customer engagement and loyalty through data-driven insights.
- Collaborate with Marketing, Product and Editorial teams to develop and support cross-channel initiatives that align with overall goals.
- Partner with the Product team to enhance the customer journey, ensuring seamless and engaging experiences across the platform.
- Coordinate with the Regional Marketing team to localise campaigns, ensuring they are relevant and tailored to meet the specific needs of each market.

Skills, Knowledge and Expertise

- Experience with CRM, retention marketing, lifecycle marketing, digital marketing, or similar field preferably from a B2C subscription-oriented business.
- Excellent understanding of email, push notification and In-app notifications.
- Hands-on experience with marketing automation tools (e.g., Braze or similar).
- Strong analytical skills and comfort with Excel, web analytics tools, etc.
- Expertise in audience targeting/segmentation, A/B testing, and optimisation for conversion and engagement.
- Ability to manage multiple projects and deliver strategic and tactical results.
- Enjoys collaborating across teams and holds excellent teamwork skills.
- Attention to details and process-oriented.
- Creative thinker with the ability to propose innovative solutions.
- Must be fluent in English and with excellent oral and writing skills.

About Sky Showtime

Sky Showtime is Europe’s newest streaming service. A joint venture of Comcast and Paramount Global, Sky Showtime brings together the best of Hollywood and local entertainment in one place.
From movies, and original series from the iconic brands of Universal Pictures, Paramount Pictures, Nickelodeon, Dream Works Animation, Paramount+, SHOWTIME®, Sky Studios, and Peacock to Sky Showtime Original series, Sky Showtime is Europe’s new home for premium entertainment.
Launched across all of its markets in 2023, Sky Showtime is available in: Albania, Andorra, Bosnia & Herzegovina, Bulgaria, Croatia, Czechia, Denmark, Finland, Hungary, Kosovo, Montenegro, North Macedonia, Norway, Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain and Sweden. It is available through select television providers in some markets and across Amazon Fire TV (selected markets), Android devices, Android TV, Apple i OS, tv OS, Google Chromecast, LG connected TVs, Samsung Smart TVs, and through its website www.skyshowtime.com.
We continue to build a team of values-led people leaders who understand the power of creativity and shared responsibility, a team that is restless and relentless in seeking new ways to improve and win. This is an incredible opportunity to build a business from the ground up in an open, diverse, and inclusive environment.

Our hiring process

Stage 1: Applied
Stage 2: Review
Stage 3: Interview
Stage 4: Hired

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