Growth Marketing Manager
2 days ago
Are you a curious, data-driven and revenue-focused marketer looking for a new growth journey? Then we’d love to hear from you. We are looking for an ambitious and collaborative Growth Marketing Manager to join our Marketing Team.
Who are we looking for?As Growth Marketing Manager, you will be the driving force of our demand generation efforts and play a pivotal role in executing campaigns, as well as initiatives to accelerate pipeline generation, and ultimately drive customer acquisition. You’ll collaborate across the Commercial Team (Sales, Marketing, Implementation and Customer Success) and Product to develop demand gen-focused campaigns. You’ll be a key part of the Impero Marketing Team, reporting directly to our Marketing Director, and collaborating with our two other team members (one full-time, one part-time).
Who are we?We’re an ambitious scale-up SaaS company listed on Nasdaq First North, providing a financial and tax compliance management platform to enterprise organizations. The Impero platform helps financial and tax teams to document risks, set up corresponding internal controls and report on control status.
What would be your key responsibilities? Your responsibilities will include:- Drive top-of-funnel leads from our target account list in our core- and emerging markets.
- Develop and execute new biz and upsell campaigns leveraging multiple channels, such as paid media (primarily LinkedIn), retargeting, email campaigns and organic social.
- Develop tailored content and messaging to nurture leads through the funnel effectively and shorten the sales cycle.
- Collaborate with sales on adapting campaigns towards high-priority target accounts, and maintaining an open feedback loop and alignment.
- Optimize and refine our marketing operations and automations set up (Hubspot) to ensure tracking, smart workflows and more.
- Leverage data analytics tools (HubSpot, GA4, Google Ads, etc.) to monitor campaign performance and report on KPIs.
- Work cross-functionally with sales and customer success teams to align marketing initiatives with business objectives, product offerings, and customer feedback.
- Proven experience in growth marketing , performance marketing, ABM, or digital marketing roles, ideally within B2B or SaaS industries.
- An interest and desire to understand our platform , the financial and tax persona as a target audience, and how Impero serves enterprise customers.
- Proficiency with marketing and analytics tools , including HubSpot, GA4, and LinkedIn Campaign Manager.
- Strong analytical skills with the ability to interpret data and craft actionable insights.
- Exceptional project management skills , with the ability to manage multiple campaigns and deadlines simultaneously.
- Excellent communication and collaboration skills , with a knack for aligning cross-functional teams.
- Creative problem-solver with a test-and-learn mindset to refine strategies continuously.
- Full professional proficiency in English (Danish and/or German is a plus).
Denmark (on-site) at our office in Copenhagen.
We offer flexible working arrangements, yet we love to see our colleagues at the office for everyday activities and when we gather the entire team for team-building activities, learning experiences, etc. At our centrally located office in Copenhagen, we also offer lunch and the companionship of our charming office dog(s).
If you have questions about the job please contact Jasmine Hansen de Guzman at or +45 28 5001 47.
Apply for the position by sending your resume and application to labelling it “Growth Marketing Manager”.
Please notePlease note that we are screening and interviewing on an ongoing basis.
Impero is an equal opportunity employer. All aspects of employment, hiring and promoting are based on merit and business needs. We do not discriminate on the basis of race, colour, religion, marital status, age, national origin, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression.
Please be aware that if hired, as part of our Background check, we require a copy of your criminal record. We do that to ensure that we remain a trusted service provider and partner as well as to comply with relevant compliance requirements.
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