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Head of Marketing

2 months ago

København, Denmark Arla Foods Deutschland GmbH Full time

Location: København V, DK

Do you aspire to lead and execute Arla Foods’ brands within diverse geographical, category, and consumer contexts? Do you love brands and ensuring their superb execution for a brilliant consumer and shopper experience? Are you someone who thrives on creative problem-solving, yet possesses the ability to bring structure across complex environments?

We are currently looking for a new Associate Director of Marketing as part of the Distributor Sales unit (RoW-DS), a unit of Arla’s International Division. In RoW-DS we oversee numerous export markets, focusing on developing branded positions across Arla’s full portfolio through close collaboration with partners across regions such as Latin America, Sub-Saharan Africa, the Mediterranean, Eastern Europe, the Baltics, the Balkans, and the Caucasus.

Our full RoW-DS team comprises 43 dedicated professionals in Sales, Sales support, Marketing, and Product management functions which have been on a steep growth journey and are looking forward to further growth through expanding into new markets and positions as well as incumbent positions.

The role is based at our newly opened Arla Copenhagen office in the modern and vibrant Carlsberg neighborhood (Carlsberg Byen).

How you will make an impact?

As our new Associate Director, your overall responsibility would be to lead a team of 16 colleagues working with marketing, product management, and regulatory, 5 of whom report directly to you. You will be leading a diverse and skilled team responsible for developing and implementing our brand agenda across many different geographies, categories as well as consumer & shopper contexts.

Your priority is fueling the growth of Arla’s renowned global brands such as Lurpak, Castello, Arla Cheese, Arla Protein, Arla Milex, Puck as well as any upcoming bets and brands.

You and your team will:

  • Manage the total marketing budget allocation and priority
  • Develop yearly brand plans, long-term direction, and resource allocation
  • Secure top-notch day-to-day execution on our brands
  • Ensure a strong pipeline across brands and their launch plans
  • Secure alignment with sales teams, partners, and Arla’s global stakeholders

What will make you successful?

Your outgoing and fun disposition makes it easy to engage with external stakeholders and helps your team navigate diverse challenges across many cultural contexts. You love creativity, brands, and engaging narratives to the extent your passion becomes a beacon and inspiration for your team and Arla’s partners in their daily execution as well as long-term vision for their branded position.

You are structured in your approach and capable of managing multiple agendas simultaneously with your team and various stakeholders. You can navigate easily international and multicultural environments where social and cultural standards are inherent. This requires personal integrity and the ability to interpret and work with different cultures effectively.

Your curiosity and inclination for constant improvement and learning will make your team and wider RoW-DS strive constantly for better practices and personal and professional development.

Qualifications

  • Extensive experience in a similar role in FMCG sector with a proven record in brand & marketing management
  • You hold a bachelor's or master's degree in business, marketing, or equivalent
  • You are an experienced and empathic people manager with experience with leading teams and organizational transformation
  • Experience working with senior management or seasoned stakeholders
  • Great commercial acumen as well as business case creation with presentation skills and great command of PowerPoint.

Reporting directly to the Senior Director of DS, you will maintain a strong dotted line to the ROW Head of Marketing as part of the role. Proficiency in written and spoken English is essential. Additional language skills would be an advantage.

Expect to travel 30-45 days per year with a minimum of 3 days from our offices in Copenhagen.

Application and Contact

If you are eager to seize this exciting opportunity, please apply as soon as possible. Applications will be reviewed on an ongoing basis until the right candidate is found. If you have any relevant questions before applying, please contact ROW Marketing Director: Ionut Ciobanoiu at

We have a purpose for Good
At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

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