Customer Relationship Management Specialist

4 days ago


Copenhagen, Copenhagen, Denmark Lunar Denmark Full time
About the Opportunity

Lunar Denmark is a leading fintech company revolutionizing the banking industry. We're seeking a Senior CRM Specialist to join our team and contribute to our mission of democratizing financial services.

In this role, you'll have the opportunity to develop and execute targeted CRM strategies that drive user engagement, increase core product adoption, and foster long-term customer loyalty.

Key Responsibilities:
  • Collaborate with cross-functional teams to design and implement multi-channel campaigns using Braze.
  • Develop and execute targeted CRM strategies tailored to retail banking customers.
  • Lead the analysis of campaign performance, identifying areas for improvement and implementing data-driven solutions.
Requirements:
  • Hands-on experience with CRM tools like Braze, Salesforce, Iterable, Responsys, ActiveCampaign, or similar platforms.
  • Solid understanding of multi-channel marketing strategies, including email, push notifications, and in-app messaging.
  • Familiarity with A/B testing and experimentation techniques to drive continuous improvements in CRM initiatives.


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