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Data & MarTech Lead
1 month ago
We are seeking a highly skilled Data & MarTech Lead to join our team at LanguageWire. As a key member of our marketing team, you will be responsible for leading the transformation of our MarTech ecosystem, driving data-driven strategies, and enhancing our marketing performance.
Key Responsibilities- Develop and implement a robust MarTech stack, including a new website, automation tools, and analytics platforms.
- Design and optimize data tracking systems to ensure comprehensive insights across the customer journey.
- Create intuitive dashboards that translate complex data into actionable insights, empowering strategic decision-making.
- Collaborate with cross-functional teams to align marketing efforts with broader business goals.
- Drive strategic insights by defining and monitoring key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives.
- 5+ years of experience in data-driven marketing, MarTech management, or related fields, preferably in the B2B technology industry.
- Proven track record of managing marketing technology projects, particularly Web & automation implementations and data analytics.
- Experience with performance analytics and digital tracking systems, including familiarity with web analytics tools.
- Strong analytical and strategic thinking skills, with the ability to turn business objectives into actionable data strategies.
At LanguageWire, we want to wire the world together with language. We believe relationships are based on honesty and responsibility, and being trustworthy reinforces an open, humble, and honest way of communicating. We are curious and intrigued by what we don't understand, and we strive for excellence and never settle for mediocrity.
