Senior Marketing Planning Specialist

4 weeks ago

Billund, Denmark The LEGO Group Full time
Marketing Planning and Strategy Role

As a Senior Marketing Planning Specialist at The LEGO Group, you will play a key role in developing and executing strategic marketing plans that drive business growth and revenue. This is an exciting opportunity to join our team and contribute to the success of our retail business.

Key Responsibilities
  • Develop and deliver strategic commercial and marketing plans, including budget recommendations based on data and insights.
  • Align marketing budget allocation with annual commercial plan priorities and maintain adequate funding for planned activities throughout the year.
  • Drive the marketing effectiveness agenda across LR channels (stores and digital platforms) ensuring continuous optimization of the full funnel marketing mix according to business needs.
  • Collaborate with senior leadership and cross-functional colleagues to ensure alignment, commitment, and knowledge sharing across teams.
Requirements
  • Several years' experience within strategic marketing planning, budget management, and/or marketing performance analysis.
  • Demonstrated proficiency in numerical analysis, ability to analyze and interpret large datasets, translating them into actionable insights.
  • A well-rounded and continuous improvement mentality.
  • Strong commercial savvy, preferably in a retail setting.
  • Proficiency in MS Office Suite and marketing mix management & reporting tools.
  • Pragmatic, structured, and open working style.
  • Advanced skills in partner management, change management, and process improvement.
What We Offer
  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

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