Performance Marketing Manager

1 day ago


Copenhagen, Copenhagen, Denmark LEGO Gruppe Full time

About This Opportunity

This is an exciting time to be joining a new and fast-growing team of digital specialists driving performance at The LEGO Group. As a Paid Search Specialist, you will have the opportunity to shape and define the approach for PPC not only within the team but also globally for the business.

Key Responsibilities

  • Develop and implement search marketing strategies to drive performance across global markets.
  • Work closely with our channel lead to identify and develop new performance-driving opportunities for search.
  • Ensure standard processes are followed, and opportunities are highlighted within the In-house team.
  • Collaborate with performance marketing, brand channel leads, and the digital insights team to ensure clear goals and outcomes for any activity launched.
  • Manage day-to-day running of PPC campaigns in Google & Bing, using bid management tools to deliver results and report on these findings to partners.

Requirements

  • Proven experience in Paid Search, including account and keyword strategies, Remarketing, KPIs, and targets.
  • Exposure in search advertising across numerous markets, including non-English languages, with a track record for developing both local and global campaigns.
  • Strong budgeting skills, with a skill for categorizing spends across key campaign activities and planned outcomes.
  • Paid search knowledge, including account and keyword strategies, Remarketing, KPIs, and targets.


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