Strategic Marketing Planning and Budgeting Specialist

2 weeks ago


Billund, Denmark The LEGO Group Full time
Strategic Marketing Planning and Budgeting Specialist

Are you passionate about strategic marketing planning and performance analysis? This exciting role at LEGORetail offers a unique opportunity to drive the marketing effectiveness agenda and optimize the full funnel marketing mix.

  • Deliver strategic commercial and marketing plans, along with budget recommendations based on data and insights.
  • Align marketing budget allocation with annual commercial plan priorities and maintain adequate funding for planned activities throughout the year.

As a key member of the LR Marketing Planning and Performance team, you will collaborate with senior leadership and cross-functional colleagues to ensure alignment, commitment, and knowledge sharing across teams.

Key requirements include several years' experience within strategic marketing planning, budget management, and/or marketing performance analysis, along with demonstrated proficiency in numerical analysis and ability to analyze and interpret large datasets.



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