Strategic Marketing Executive

1 month ago


Billund, Denmark The LEGO Group Full time

About Us

The LEGO Group is a global leader in the creation of children's play products. Our mission is to inspire children to explore their creativity and imagination through innovative play experiences.

As a Strategic Marketing Executive, you will play a key role in driving the success of our NINJAGO franchise, one of our most popular themes. You will be responsible for developing and implementing marketing strategies that align with our business objectives and ensure maximum ROI.

About the Role

We are seeking an experienced marketing professional with a strong background in strategic planning, market analysis, and campaign execution. Your expertise will help us deepen our understanding of consumer behavior, identify new opportunities, and develop targeted marketing initiatives to drive sales and growth.

In this role, you will work closely with cross-functional teams, including product development, sales, and creative agencies, to ensure seamless collaboration and effective communication.

Main Responsibilities

  • Develop and execute comprehensive marketing strategies for the NINJAGO franchise, aligned with our business objectives and brand positioning.
  • Analyze market trends, consumer behavior, and competitor activity to inform marketing decisions and identify new opportunities.
  • Create and implement targeted marketing campaigns across various channels, including digital, social media, and events.
  • Collaborate with internal stakeholders to develop engaging content, promotional materials, and visual assets that support marketing initiatives.
  • Monitor and report on campaign performance, tracking key metrics such as reach, engagement, and conversion rates.

Your Skills and Qualifications

  • Masters' degree in Marketing or related field (or equivalent experience).
  • Minimum 5 years of experience in marketing, with a focus on strategic planning, market analysis, and campaign execution.
  • Proven track record of delivering successful marketing campaigns and achieving business objectives.
  • Strong analytical skills, with ability to interpret data and make informed decisions.
  • Excellent communication and project management skills, with ability to collaborate effectively with cross-functional teams.
  • Passion for building and leading high-performing teams.

What We Offer

The LEGO Group offers a competitive salary package, including:

Estimated Salary: €90,000 - €110,000 per annum, depending on qualifications and experience.

A comprehensive benefits package, including health insurance, retirement plan, and paid time off.

Opportunities for career growth and professional development within a dynamic and innovative organization.

A collaborative and inclusive work environment that fosters creativity, teamwork, and open communication.



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