Global Marketing Director for LEGO NINJAGO

2 weeks ago


Billund, Denmark The LEGO Group Full time

Job Title: Global Marketing Manager for LEGO NINJAGO

About the Role:

We are looking for a talented and experienced Global Marketing Manager to join our team at The LEGO Group. The successful candidate will be responsible for driving the LEGO NINJAGO IP agenda from strategy development to implementation in local markets.

Key Responsibilities:

  • Develop and execute marketing strategies to drive consumer engagement and sales: Collaborate with cross-functional teams to build compelling product extensions and consumer activations from planning to execution.
  • Set and implement assortment strategies: Work closely with the design team and portfolio management to develop a profitable and productive product portfolio.
  • Drive sales performance: Partner with regional teams to secure strong selling in with retailers and markets.
  • Monitor and analyze performance: Analyze the performance of the franchise against industry and competitors and follow up on performance in markets.
  • Support campaign development: Collaborate with our internal Agency team to develop best-in-class campaign toolboxes.
  • Inform long-term strategic direction: Participate in informing the overall vision and long-term strategic direction in partnership with the Head of Product and the Marketing Lead.

What You'll Bring:

  • Marketing and/or brand experience: A proven track record of marketing and/or brand experience within an international environment.
  • Consumer understanding: A passion for understanding consumers and creating meaningful product and brand experiences for kids.
  • Team player: Excellent relationships-building skills with a strong ability to collaborate across various regions and cultures.
  • Commercial acumen: Strong analytical skills and the ability to translate numbers into action.
  • Inquisitive thinking: Curiosity and inquisitive thinking to drive innovation and creativity.

What We Offer:

  • Family Care Leave: Enhanced paid leave options for important times.
  • Insurances: All colleagues are covered by our life and disability insurance.
  • Wellbeing: Resources and benefits to nurture physical and mental wellbeing.
  • Colleague Discount: A generous colleague discount.
  • Bonus: A bonus scheme for achieving goals.
  • Workplace: A hybrid work policy with an average of 3 days per week in the office.


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