Brand Equity Insights Manager

Job Description The LEGO Group is on a progressive voyage to become a more brand-led organization, placing consumers and their perceptions of the LEGO brand at the heart of everything we do. The outstanding Global Insights (GI) team plays a crucial role in this mission by uncovering the "why" behind consumer behavior – by exploring what drives their...

Role OverviewThe Senior Insight Manager for Brand Equity Tracking will play a key role in driving our understanding of how we can grow among adults. This role is responsible for setting up, crafting, and handling the brand equity tracking study, converting data into compelling narratives and actionable recommendations in close collaboration with the Global...

The LEGO Group is at the forefront of digital gaming, and we are seeking a talented Strategic Insights Manager to join our team. This exciting role will be instrumental in shaping our approach to research and insights, driving business growth through data-driven decision making.About UsWe are a global leader in the toy industry, with a rich history of...

Job Description #LI-JL1#LI-Hybrid Do you thrive on working with powerful brands across companies and are you ready to position, build, and amplify the combined power of the LEGO and LEGOLAND brands? Join us to help build unforgettable and immersive LEGO brand experiences for families with children at LEGOLAND parks and discovery centers! Please note the...

Job Description Do you imagine yourself building brands for the LEGO Group? We are looking for a creative-at-heart, problem-solving storyteller to join Our LEGO Agency Strategy team, bringing in your fresh and insightful perspective into how we can build new brands in today’s pop culture! Core Responsibilities Responsible for driving strategy from...

At LEGO Koncernen, we seek a skilled Analytics Strategist to spearhead our efforts in data-driven decision making. This role requires an individual with 5+ years of experience in data analytics, information architecture, and data engineering.The successful candidate will possess strong presentation skills, the ability to perform insightful data...

About the RoleWe are looking for an experienced Senior Insight Manager to join our Global Insights team. The successful candidate will have a proven track record of managing larger research tracking programs and delivering actionable insights that drive business results.The ideal candidate will be a big picture thinker with the ability to set strategic...

Job Description Are you interested in driving the licensed consumer products development strategy for one of the most trusted brands in the world? Join us and help deliver sustainable licensing & consumer product solutions through global brand collaborations which are both experience and product focused! Core Responsibilities Work creatively with licensees...

Job OverviewThe LEGO Group is seeking a skilled Senior Marketing Manager to lead collaboration efforts with our IP partners and drive the creation of a communication toolbox aligned with strategic priorities. As a key member of our team, you will develop and own the marketing agenda for assigned brands, spearhead their global rollout, and oversee business...

Job Overview:The LEGO Group is seeking a highly skilled Digital Product Strategist to join their team. As a key member of the Operations Transformation department, you will be responsible for leading product teams through change and helping them retain focus through value creation and continuous deliverables.About the Role:Lead product teams through change,...

Job Description Are you interested in step changing the way we are addressing audiences and joining a value driven company in an exciting global role? Join us for an exciting career as Sr. Manager, Audience Planning as part of the LEGO Audience Management & Planning team within M&C Marketing! Core Responsibilities Support development of a globally...

At the LEGO Group, we are dedicated to creating a diverse and inclusive culture of play where everyone feels safe, valued, and they belong. We strive to inspire children's curiosity, creativity, and imagination, driving our business forward with innovative marketing strategies.Job OverviewThe Senior Manager, Audience Planning will play a crucial role in...

What You'll AchieveAs a Senior Marketing Manager at the LEGO Group, you will be responsible for leading collaboration efforts with our IP partners, developing and owning the marketing agenda for assigned brands, and driving their global rollout. You will also oversee business performance and insights to guide product and marketing development, and partner...

Job Description Are you a communication expert who thrives in a dynamic environment where strategic vision and creative marketing intersect? Bring your expertise to the table and help us create magical experiences for fans worldwide by collaborating with IP partners! Please note the work location is Billund, Denmark and no relocation assistance is offered...

About Our TeamWe are a dynamic team at the LEGO Group, passionate about simplifying communication and transforming data into actionable insights. As a Strategic Resources Specialist, you will play a key role in contributing to our team's success by developing and maintaining comprehensive resources databases, creating intuitive and user-friendly SharePoint...

About the RoleWe are seeking a skilled and experienced LEGO Program Manager to lead our groundbreaking Fan Creator Program. As a key member of our team, you will be responsible for shaping the vision and strategic roadmap for this innovative program.Key ResponsibilitiesContribute to scaling LEGO fandom across diverse audiences by leveraging our OESP...

Job Description Can you moderate kids tests one day, then craft and analyze a survey and share your recommendations the next? We are looking for a well-rounded, mixed-method researcher to join the LEGO Building Experience team where we keep builders all over the world at the heart of our strategy and design work. Come join us and play your part in setting...

Company Overview">The LEGO Group is a global leader in the toy industry, known for its high-quality and imaginative products. We are committed to creating a diverse and inclusive culture of play that inspires children worldwide.We are seeking a Senior Manager, Audience Planning to join our team in an exciting global role. As a key member of our Audience...

At the LEGO Group, we believe in the power of imagination and creativity. As a leading global children's entertainment company, we strive to create a diverse and inclusive culture where everyone feels safe, valued, and they belong.As a Strategic Consumer Products Manager, you will play a key role in driving the development of licensed consumer products...

Job Description Are you ready to lead the charge in transforming how adults engage with the LEGO brand? Can you craft innovative strategies that captivate and inspire adult audiences worldwide? As the newly established Marketing Director for the Global Adult Product Group, based in Billund, you'll lead strategies to captivate adult audiences and build a...