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Marketing Director, Enterprise Partners and Business Growth

3 weeks ago

Copenhagen, Copenhagen, Denmark 3Shape AS Full time

About the Role

We are seeking a skilled Marketing Manager to focus on Institutional Customer and Distribution Partner segments. As a key member of our Product Marketing & Global Events team, you will be responsible for defining and executing marketing strategies, developing and executing various partner programs to increase partner relations, product awareness, and business growth.

Institutional customers encompass a diverse range of entities such as Dental Service Organizations (DSOs), universities, and hospitals. These customers require tailored solutions that cater to enterprise-like setups, distinct from those offered to individual dentists or clinics.

As Marketing Manager focused on Institutional Customers and Distribution Partners, your responsibility will be to boost mutual business growth, enhance co-brand visibility, and increase market share through collaborative marketing efforts. You will drive the marketing strategy, development, execution, and stakeholder management of various partner programs by collaborating with internal and external teams.

Key Responsibilities

  • Strategic Planning:
    • Develop marketing plans aligned with 3Shape's partnership business goals, specific to each partner to generate demand.
    • Develop an effective communication framework to ensure timely and relevant information towards partners informing of latest solution updates, new releases, upcoming promotions, latest trends, etc.
    • Develop training frameworks for partners in alignment with Product Marketing, ensuring their clear understanding of 3Shape's offerings within intraoral scanners, software, accessories, and services.
  • Relationship Management:
    • Represent 3Shape Global Marketing as single-point-of-contact internally and externally for all partner-related marketing activities.
    • Establish and maintain reliable, long-term relationships with partners marketing teams. Dependent on the partner and programs, ensure a clear stream of communication to guarantee all parties are engaged and progressing to mutual goals.
    • Collaborate with internal teams such as Product Management, Academy, Global Marketing, Local Markets, etc to ensure cohesive and integrated partner marketing efforts.
  • Marketing Development and Implementation:
    • Plan and manage joint marketing initiatives with partners (could be campaigns, promotions, launches, digital events, etc.)
    • Collaborate on sales and marketing content targeted for the relevant partner's target audience (could be product presentations, blog posts, testimonials, case studies, white papers, webinars, SoMe content, etc).
    • Track performance to measure the effectiveness of partner-related marketing initiatives.