CRM Marketing Strategist
6 days ago
We're on the hunt for a talented Senior CRM Specialist to join our team in Copenhagen, Aarhus, or Stockholm.
About LunarLunar is a dynamic tech company democratizing the power of money and changing the way we all bank, pay, and invest. We're challenging traditional categories and disrupting a dusty industry with our unique combination of tech and financial services.
As a pioneering company, we're committed to innovation, growth, and pushing boundaries to reach our mission. Our core value - challenge - drives our company culture, making working at Lunar an exciting and rewarding experience.
We're looking for a Senior CRM Specialist to develop and execute targeted CRM strategies tailored to retail banking customers, enhance user engagement, and drive long-term customer loyalty.
Key Responsibilities:- Develop and execute CRM strategies to boost user engagement and drive core product adoption
- Design and implement multi-channel campaigns using Braze
- Analyze campaign performance through data-driven insights, optimizing messaging, channels, and targeting to improve conversion rates
- Collaborate across teams to align CRM initiatives with broader business goals and ensure personalized customer experiences
- Proven experience (4+ years) in CRM App Marketing with a strong focus on product engagement
- Strong analytical skills with a knack for measuring campaign performance and making data-driven decisions to optimize results
- Hands-on experience with CRM tools like Braze, Salesforce, Iterable, Responsys, ActiveCampaign, or similar platforms
- Solid understanding of multi-channel marketing strategies including email, push notifications, and in-app messaging
- Familiarity with A/B testing and experimentation techniques to drive continuous improvements in CRM initiatives
- Exceptional communication skills in English (Scandinavian language skills are a plus)
A competitive estimated salary of DKK 110,000 - 130,000 per year, depending on experience, as well as opportunities for growth, professional development, and a chance to work with a innovative and dynamic team.
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