Strategic Social Media and Entertainment Content Leader

9 hours ago

Billund, Denmark LEGO Gruppe Full time

About the Role

As a Strategic Social Media and Entertainment Content Leader, you will play a pivotal role in spearheading the marketing performance agenda at The LEGO Group.

The team is responsible for developing and implementing scalable ways to measure and analyse marketing activations and experiments that generate actionable, data-driven insights to inform the full value chain.

We're pleased to offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office and 2 days from home. No relocation assistance is offered for this position.

Key Responsibilities
  • Lead the Social and Entertainment Content Analytics team within Global Marketing Performance.
  • Own and develop the effectiveness framework for both social media and entertainment content, working closely with global and local collaborators.
  • Develop a roadmap to optimise the efficiency of social media and entertainment content, and uncover opportunities for improvement and innovation.
  • Partner with Data Science team and external partners to apply advanced analytics to uncover performance insights.
  • Ensure performance effectiveness outputs and insights are fully implemented across the entire organisation and facilitate data-driven decision-making with collaborators to inform marketing and commercial decisions.
  • Develop and elevate social and entertainment content performance data and insights capabilities across the organisation.
Requirements
  • Extensive experience at a similar level within entertainment content and social media marketing performance and effectiveness.
  • Strong understanding of advanced analytics solutions, in particular econometrics/MMM.
  • Experience leading strategic projects, building strong and sustainable relationships with other stakeholders based on clearly defined priorities and accountabilities.
  • People leadership experience across social and entertainment content analytics.
  • Extensive knowledge of the external media landscape.
  • Strong transformational leadership including rigorous prioritisation and strong engagement capability in the matrix environment, being able to influence senior stakeholders.
  • Proven track record of driving business change based on delivering actionable insights from multiple data sources.

Paid Benefits

• Family Care Leave - We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

  • Director, Global Social

    2 days ago

    Billund, Denmark LEGO Gruppe Full time

    Job Description Are you ready to be a key part of an exciting journey? Join our Global Marketing Performance team in this newly created role to provide impactful strategic direction to measure social and entertainment content performance across all channels. Global Marketing Performance plays a pivotal role in spearheading the marketing performance agenda...

  • Senior Manager, Entertainment Development Lead

    4 weeks ago

    Billund, Denmark The LEGO Group Full time

    Imaginative Storyteller WantedWe are seeking a seasoned creative storyteller to join our team at The LEGO Group. As a Senior Manager, Entertainment Development, you will be responsible for reimagining stories for our key evergreen franchise LEGO Friends and driving trans-media storytelling across platforms to build deeper engagement with our global...

  • Senior Manager, Entertainment Development

    6 months ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionAre you passionate about storytelling that can craft the future of play for creative kids all over the world?We are looking for a seasoned storyteller with solid experience in Kids animated entertainment to join one of our most successful franchises created: LEGO® Friends!Please note: No relocation assistance is offered for this Billund (DK)...

  • Senior Digital Commerce Leader

    3 weeks ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionAre you a seasoned digital content and commerce agency leader with a passion for providing magical content and experiences to our global consumers through The LEGO Agency?We are looking for a natural innovator and a commerce, digital expert to step into our exciting Vice President for Commerce & Digital role. You will add some magic to our...

  • Senior Manager, Entertainment Development Specialist

    2 weeks ago

    Billund, Denmark The LEGO Group Full time

    Reimagine the Future of PlayWe're seeking a seasoned storyteller to join our LEGO Friends team, driving trans-media storytelling across platforms to engage our global audience of kids and families.Key ResponsibilitiesCreative innovator that can attract new audiences.Gifted storyteller across trans-media.Thought leadership for Entertainment Development in the...

  • Vice President– Commerce

    2 months ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionAre you a digital content and commerce / retail Agency leader? Are you passionate about providing magical content and experiences to our global consumers through Our LEGO Agency? We are looking for a natural innovator and a commerce, digital expert to step into our exciting Vice President for Commerce & Digital role! You will add some magic to...

  • Strategic Marketing Executive

    2 days ago

    Billund, Denmark The LEGO Group Full time

    About UsThe LEGO Group is a global leader in the creation of children's play products. Our mission is to inspire children to explore their creativity and imagination through innovative play experiences.As a Strategic Marketing Executive, you will play a key role in driving the success of our NINJAGO franchise, one of our most popular themes. You will be...

  • Strategic Product Director

    2 weeks ago

    Billund, Denmark The LEGO Group Full time

    Job OverviewThe LEGO Group is seeking a skilled and experienced Strategic Product Director to lead the LEGO Gaming IPs category portfolio. This role will be responsible for the global business performance and strategic direction of the category, driving commercial and market penetration growth.Key ResponsibilitiesDefine and drive the Category vision,...

  • Strategic Content Director

    2 weeks ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionWe are seeking a highly skilled Global Content Director to lead our team in creating innovative educational content that engages students and educators worldwide. As a key member of the LEGO Education team, you will be responsible for developing and implementing a global content strategy that aligns with our product strategy, market needs, and...

  • Renewable Materials Innovation Leader

    2 days ago

    Billund, Denmark The LEGO Group Full time

    Role OverviewWe are seeking an exceptional Renewable Materials Innovation Leader to spearhead our sustainability journey, driving the development of eco-friendly materials and ensuring their seamless integration into our products.This pivotal role will play a crucial part in shaping our company's environmental future, leveraging cutting-edge expertise to...

  • Senior Commerce and Digital Leader

    1 week ago

    Billund, Denmark The LEGO Group Full time

    We are seeking a seasoned digital and commerce agency leader to drive our organisation-wide ambition for world-class digital and commerce content and experiences for the LEGO Brand.This is an incredible opportunity to lead the newly created and expanded Commerce team in Our LEGO Agency (OLA) globally, with a focus on digital content, e-commerce, retail...

  • Strategic Operations Leader

    2 days ago

    Billund, Denmark The LEGO Group Full time

    About the RoleWe are seeking a skilled Strategic Operations Leader to join our team at The LEGO Group.This is an exciting opportunity to leverage your expertise in operations and strategy to drive business growth and success.About YouTo be successful in this role, you will have:A minimum of 6 years of professional experience in operations and strategy;A...

  • Strategic Technical Architect, Digital Infrastructure

    2 days ago

    Billund, Denmark The LEGO Group Full time

    Company OverviewThe LEGO Group is a leading manufacturer of toys and entertainment products. We strive to create a diverse, dynamic and inclusive culture of play where everyone feels safe, valued and they belong.We are committed to equal employment opportunity and equal pay, seeking to encourage applicants from all backgrounds to apply for roles in our...

  • Visual Content Creator

    2 days ago

    Billund, Denmark The LEGO Group Full time

    About the RoleWe are seeking an experienced and passionate Visual Content Creator to join our team at LEGO Education. As a key member of our team, you will be responsible for creating and producing innovative and engaging illustrations and graphical content that empowers playful learning for children.The ideal candidate brings a relevant educational Design...

  • Visual Content Creator for LEGO Education

    2 weeks ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionWe are seeking a highly skilled Visual Content Creator to join our team at the LEGO Group, specifically in LEGO Education. As an Illustrator/Graphic Content Creator, you will be responsible for creating and producing innovative and engaging illustrations and graphical content that empowers playful learning for children.Core ResponsibilitiesYou...

  • Strategic Materials Procurement Leader

    2 days ago

    Billund, Denmark The LEGO Group Full time

    About the RoleWe are seeking a highly experienced and skilled Strategic Materials Procurement Leader to join our team at The LEGO Group.This role will be based in Billund, Denmark, and will oversee the procurement of materials for our global operations. As a key member of our procurement team, you will be responsible for developing and implementing strategic...

  • Strategic Procurement Leader

    2 weeks ago

    Billund, Denmark The LEGO Group Full time

    About the RoleThis is an exceptional opportunity to lead the procurement function for Materials and Packing at The LEGO Group. The successful candidate will be responsible for developing and executing strategies to secure the resilience of the supply base and champion total cost of ownership (TCO) reductions for Resin, Packaging, and Packing categories.The...

  • Strategic Communications Catalyst for Global Transformation

    2 days ago

    Billund, Denmark The LEGO Group Full time

    Senior Internal Communications ManagerWe are seeking an experienced internal communications expert to lead our global team and drive the LEGO Group's internal communications strategy.About the RoleThis is a global role that will help shape and evolve the LEGO Group's global internal communications strategy and approach to internal campaigns.The Senior...

  • Strategic Business Leader, Kids Engagement

    4 weeks ago

    Billund, Denmark LEGO Koncernen Full time

    Job OverviewWe are seeking a highly skilled Senior Manager, Kids Engagement to lead our business strategy and drive business impact modeling of Kids Engagement opportunities. As a key member of our team, you will be responsible for developing long-term business strategies and strategic plans together with key partners across Product and Marketing Development...

  • Strategic Finance Leader for Retail Operations

    2 days ago

    Billund, Denmark The LEGO Group Full time

    Job OverviewWe are seeking an experienced Strategic Finance Leader to join our Corporate Cost Management Team, supporting the LEGO Retail Business.This role offers a unique opportunity to gain in-depth knowledge of the LEGO Group's financial processes related to the LEGO Retail Business and build a strong network across the organization.You will play a key...