Strategic Social Media and Entertainment Content Leader

1 month ago

Billund, Denmark LEGO Gruppe Full time

About the Role

As a Strategic Social Media and Entertainment Content Leader, you will play a pivotal role in spearheading the marketing performance agenda at The LEGO Group.

The team is responsible for developing and implementing scalable ways to measure and analyse marketing activations and experiments that generate actionable, data-driven insights to inform the full value chain.

We're pleased to offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office and 2 days from home. No relocation assistance is offered for this position.

Key Responsibilities
  • Lead the Social and Entertainment Content Analytics team within Global Marketing Performance.
  • Own and develop the effectiveness framework for both social media and entertainment content, working closely with global and local collaborators.
  • Develop a roadmap to optimise the efficiency of social media and entertainment content, and uncover opportunities for improvement and innovation.
  • Partner with Data Science team and external partners to apply advanced analytics to uncover performance insights.
  • Ensure performance effectiveness outputs and insights are fully implemented across the entire organisation and facilitate data-driven decision-making with collaborators to inform marketing and commercial decisions.
  • Develop and elevate social and entertainment content performance data and insights capabilities across the organisation.
Requirements
  • Extensive experience at a similar level within entertainment content and social media marketing performance and effectiveness.
  • Strong understanding of advanced analytics solutions, in particular econometrics/MMM.
  • Experience leading strategic projects, building strong and sustainable relationships with other stakeholders based on clearly defined priorities and accountabilities.
  • People leadership experience across social and entertainment content analytics.
  • Extensive knowledge of the external media landscape.
  • Strong transformational leadership including rigorous prioritisation and strong engagement capability in the matrix environment, being able to influence senior stakeholders.
  • Proven track record of driving business change based on delivering actionable insights from multiple data sources.

Paid Benefits

• Family Care Leave - We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

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