Global Membership Strategist

2 weeks ago


Copenhagen, Copenhagen, Denmark The LEGO Group Full time

Job Title: Senior Manager, Kids Engagement and Membership Experience


Job Summary: We are seeking a Senior Manager to lead the Kids Engagement and Membership Experience team at The LEGO Group. The ideal candidate will have experience in leading global membership programs and possess excellent communication and collaboration skills.


Key Responsibilities:



  • Develop and implement a global membership strategy that aligns with the LEGO Insiders Club strategy and corporate goals.
  • Collaborate with cross-functional teams to activate the membership strategy and deliver value to kids.
  • Define meaningful benefits and rewards tied to the LEGO Group's product portfolio and services.
  • Partner with Marketing, Content, Product, and Community Management teams to deliver world-class online and offline engagement.
  • Optimize the relevancy of the LEGO Group's communication to and with kids, following strategic, brand, and safety guidelines.
  • Drive continuous improvement of the membership offering and experience, monitoring and utilizing membership metrics, member input, and industry trends.

Requirements:



  • 5+ years of experience leading best-in-class global membership programs in an omni-channel context.
  • Experience with member communication, benefits & rewards, achievements & recognition, content & marketing strategy, personalization, gamification, and consumer testing.
  • Ability to thrive in a complex stakeholder landscape and lead through influence.
  • Strong communication skills and personal organization abilities.
  • Flexible with a can-do, self-starter attitude to make new things happen.

What We Offer:



  • Family Care Leave and enhanced paid leave options for important times.
  • Insurances and wellbeing programs to nurture physical and mental wellbeing.
  • Colleague Discount and bonus scheme for success.
  • A dynamic and inclusive culture of play where everyone feels safe, valued, and belongs.


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